Using Content to Capture New Career Clients

Creating content -- shared through articles, blog posts, information products, teleseminars, webinars, and/or live speaking opportunities -- is a great way to establish yourself as a career services expert. It can also be vital to increasing your online presence (content ranks very highly in online search results), which drives traffic to your website. Content can also be used as a revenue stream, providing passive income (through special reports, ebooks, membership programs, or hardcopy books). It can also help you grow your mailing list, allowing you to increase your prospect conversion rates and generate referrals.

This teleseminar is designed to help you in several ways:

- How can you come up with content? You're busy. What content do you already have? What content can you access for free or a very low cost?

- How can you repurpose content so you don't have to constantly create new content? How can you leverage content across multiple platforms to get the maximum impact? 

- Some topics are widely covered in the careers industry. How can you make your content unique to you? How can you enhance your brand profile through content?

Bridget (Weide) Brooks has published the Resume Writers' Digest trade newsletter for resume writers for more than 10 years, and founded BeAResumeWriter.com in 2011 to provide careers industry professionals with information and tools to help them be more successful in their work with clients and in their business. She has been a featured speaker for numerous professional associations, including the National Resume Writers' Association, CertifiedResumeWriters.com, and Career Directors International.

Visit the Resume Writers' Digest website for further information.