Story-Based Value Propositions:
The Career Writer's Key to Remaining Relevant
Thursday, Feb. 16, 2017
11 a.m. Central
Find Your Local Time Here
The demise of the resume has been predicted and debated for years. Whether it lives or dies, the core work you do, defining and communicating your clients’ value, will never go away.
The value proposition statement, then, is at the heart of your worth as a career communications writer. Your ability to write it well will ensure the success of your clients today and your ongoing relevance—no matter what happens to the resume.
Introducing business storytelling elements enables you to quickly and effectively get to the heart of your clients’ most compelling assets.
Kimberly Robb Baker has decided to teach you exactly how she does this -- at no cost to you.
You are invited to join Kimberly for a complimentary online training to celebrate the soft launch of This Little Brand’s Career Storytelling Certification Program. The soft launch and this free training are being offered exclusively through BeAResumeWriter.com.
As a participant, here's what Kimberly says you will receive:
A Description of the Story-Based Value Proposition Statement
What it is, what it’s not, and how your clients can use it.
A Demonstration of How I Use This Tool to Create Client Elevator Pitches
As a resume writer, you know how many hours it can take to create a concise, compelling value proposition statement. Learn how adding business storytelling elements makes it crystal clear where your client’s assets and their target market align, making every word of their value proposition count.
I will show you exactly how I create a story-based elevator pitch, though the same value proposition statement could be used in the profile section of the resume, as the foundation of a cover letter or LinkedIn summary, and multiple other components of a client’s communications portfolio.
Tips on Incorporating the Story-Based Value Proposition to Close Resume Clients
In 11 years of business, I’ve done very little marketing. Still, I’ve built a 6-figure resume firm. That’s partly because when I talk to clients, the resume is only one piece of the conversation. We focus on defining their core value and how that informs their resume, LinkedIn profile, networking efforts, job interviews, and even their self-concept.
I’ll give you the language I use when speaking to prospective clients so you can turn your new skill into more sales.
How to Become One of the First Certified Career Storytellers
As a participant in this training, you’ll be the first to learn the details of This Little Brand’s Career Storytelling Certification Program and how to become a Certified Career Storyteller.
It's the course I wished I’d had when I started my business in 2006.
There are a few good certifications that teach the technical aspects of writing resumes, LinkedIn profiles, bios, etc. When I was a new resume writer, I got my NCRW and even became Certification Chair of the NRWA. I went on to earn two other important certifications.
While these studies were important, there were so many aspects of effective careers writing that I had to figure out on my own, learn one-on-one from mentors, or go outside of our industry to find—especially in the area of business storytelling, an approach that came naturally to me having come from a creative writing and sales leadership background.
Once I got it right, this work fueled my practice well into six figures and enabled me to win 21 TORI nominations. Even better, I’ve helped clients find fulfilling work and support their families, often under challenging circumstances like career changes, long employment gaps, or industry downturn.
I’m excited to partner with BeAResumeWriter.com to give you a peek behind the curtain of this groundbreaking program by teaching you one of its core components at no cost.
I look forward to seeing you Feb. 16 at 11 a.m. Central time, where I will share with you:
- A Description of the Story-Based Value Proposition Statement
- A Demonstration of How I Use This Tool to Create Client Elevator Pitches
- Tips on How to Use the Story-Based Value Proposition to Close More Clients
- An Exclusive First Look at This Little Brand’s Career Storyteller Certification Program
The webinar will be hosted using Join.me.