• Friday, May 20, 2022 12:06 PM | Bridget Weide Brooks (Administrator)

    YouTube influencer Jacklyn Dallas recently interviewed Google CEO Sundar Pichai (see video below) in conjunction with the search giant’s Google I/O 2022 event. 

    The two discussed a variety of tech-related announcements, but they also talked about where the company is as it relates to remote vs. in-person work — and what the future of work will look like. 

    “I got an email from someone yesterday saying they went for a run around the same loop they always run, and it felt so good to be back,” said Pichai. “I think people do need those connections, but what we are embracing is flexibility. I think people have gotten used to a more flexible life.” 

    Pichai said that the company is having employees come into the office three days a week. 

    “We’ve trusted our employees,” he said. “We’ve given them a lot of agency and so we want to give them the flexibility so that you’re not too stressed if you have a doctor’s appointment or you have to show up at your kid’s parent [teacher] conference... or whatever it is.” 

    Pichai pointed out that serendipitous meetings and interactions are hard to facilitate via online interactions. 

    In the 26 years that Jon and I have been in business, we have had both experiences. We had an office location the first eight years we were in business, but have worked from home the last 18 years. Each structure offers advantages and disadvantages (saving on office rent and avoiding a commute each day are big pluses). But we met several of our previous clients because they were in the same office building as us. 

    Obviously, tech giants like Google have invested a considerable amount of money in their workspaces. So that likely factors into the equation. The company recently profiled its unique new Bay View campus — definitely an inspiring-looking space. 

    In the coming years, it will be interesting to see how work evolves. In the meantime, it is informative to watch how companies are handling remote work as things start to return to normal. It’s certainly something that jobseekers are going to be asking us about as we work with them, so it’s worth keeping an eye on. 

  • Wednesday, May 18, 2022 11:12 AM | Bridget Weide Brooks (Administrator)

    A few months ago, BeAResumeWriter.com held a free subscriber-only course to help career service professionals craft their own online course using the Teachable platform. 

    As I was reading the seventh chapter in Marie Forleo’s addictive entrepreneurial tome “Everything is Figureoutable” (titled “Start Before You’re Ready”), I was reminded of that course and our loyal group of participants. 

    “You never feel ready to do the important things you’re meant to do,” writes Forleo. 

    One of the hardest things to do as a self-employed individual is dive into projects that might not yield immediate returns. Putting together an online course for jobseekers might not seem like an immediate concern — and you might not feel ready for such an undertaking — but moving forward can yield positive results. 

    Forleo talks about her nascent days as a dance instructor in New York City, where she worked a variety of odd jobs. A chance suggestion that she try out for a job at MTV (before she was ready) led to life-changing opportunities (with companies like Nike) that impacted the course of her life and business. 

    What makes “Everything is Figureoutable” an inspiring read is Forleo’s unpredictable professional journey — as we follow her on the winding road from her start as a trading assistant at the NYSE to the high-profile coaching business she enjoys today. 

    The “Everything is Figureoutable” philosophy in and of itself is a framework to structure your mindset and take on new challenges (a mindset inspired by lessons learned from her mother). 

    Oftentimes, the mind works out of a place of fear. 

    “Fear is not the enemy,” writes Forleo. “Waiting to stop feeling afraid is.” It is a mistake to wait until you are feeling fully confident to pursue your goals, because that might not ever happen. 

    As we’ve worked with aspiring entrepreneurs the past 26 years, we’ve found that budding business owners often fall into the trap of thinking things in their lives have to be “perfect” before they can fully commit to building a business. 

    Progress is more important than perfection. Comparison is “creative kryptonite” (she refers to this as drinking shots of a dangerous drink she calls “Comparschläger”). 

    “You must disobey the voice in your head that says, ‘I’m not ready yet,’” writes Forleo. 

    When you chase your dreams you’ll likely face setbacks along the way. Forleo encourages readers to ask themselves this question: “What’s the next right move?” 

    A couple of years ago, I was presenting a webinar to aspiring entrepreneurs and was trying to remember that quote. I almost got it right. I told the participants, “Marie Forleo says you should ‘do the next right thing’... or maybe that’s ‘Frozen II.’” 

    (That quote indeed came from the character Anna in 2019’s “Frozen II,” but the sentiment is the same!) 

    Forleo’s book is packed with anecdotes, quotes, and exercises to put readers in the right mindset. Her irreverent prose (at times she swears like a sailor) gives an approachable vibe to each chapter. 

    “Everything is Figureoutable” serves as an “I’ve been where you are before” pep talk to help you get going and build momentum in your personal and professional goals. 

    If you’re having trouble getting started building your résumé writing business — or having difficulties figuring out what services and products to add to an already established business — jumping into “Everything is Figureoutable” might help you get unstuck. 

    Order your copy of “Everything is Figureoutable” by Marie Forleo here

  • Thursday, May 12, 2022 10:21 AM | Bridget Weide Brooks (Administrator)

    This guide can be used as content for your website, blog, or social media. It can also be used in an email to spur previous clients to come back for a résumé update or complete overhaul. It also includes a section on “How often should you update your résumé?” that can be used by itself. 

    Check out the Refresh or Start Fresh Pass-Along Materials Content in our online store

  • Thursday, May 05, 2022 11:48 AM | Bridget Weide Brooks (Administrator)

    It seems like the “topic of the moment” among workers, jobseekers, and career services professionals is the future of work — is the pandemic-induced shift to remote and hybrid work the direction things are going, or is it a temporary blip brought on by unusual circumstances? 

    In our article titled “Remote Work Has Led to ‘Overemployment’ — Will it Impact the Job Search Process?”, we mentioned some of the professions that are more easily able to adapt to this sort of work structure. Knowledge workers in the tech sector and those in finance are examples of professionals who seem to thrive. 

    A recent episode of the “This Week in Tech” podcast (see video below) discussed hybrid work (prompted by a recent announcement by Microsoft about new hybrid work features being introduced in Windows 11). 

    In a lively discussion, the participants talked about the meaning of hybrid work and whether or not employers will be as flexible in the future. 

    YouTube creator Shawn “Doc Rock” Boyd mentioned the “results-only work environment” (ROWE) — a work philosophy that holds workers responsible for defined outcomes, not hours in the office or on the job.  

    A 2014 article in The Atlantic describes the concept as “essentially a salary-for-service model of employment. There are no vacation days. There are no ‘off’ hours or ‘on’ hours. There is only a defined task and a person or team who completes that task. It is up to the employees to determine how that happens, whether it’s from a coffee shop in mid-afternoon or in a closet-sized home office at 3 a.m. If the work gets done, they get paid. If it doesn’t, they get fired.” 

    On April 28, Airbnb CEO Brian Chesky announced a flexible work policy for the company, allowing most employees to work from home on a permanent basis. Chesky also wrote that employees can work and live in various geographic locales around the globe (170 countries — for up to 90 days — have been approved due to certain restrictions with issues such as payroll and taxes). 

    Airbnb’s new policy is “highly coordinated” and will prioritize “meaningful in-person gatherings” periodically so that employees will still have the opportunity to create the sorts of serendipitous connections that can be so important. 

    While such setups are intriguing and might become the norm in the future, there are certain companies that might be reluctant to embrace such novel structures in the near term. 

    Furthermore, if more workers have the flexibility of independent contractors, some employers might see “hybrid and remote models” as a way to reduce expenses in the long term — and we’re not just talking about the ability to save on things like office rent, equipment, supplies, and utilities. 

    It could also mean that employees are compensated as independent contractors in the future, meaning benefits like health insurance could become the responsibility of each individual employee (something that those of us who are self-employed navigate on our own each year). 

    A fairly new college grad in his twenties (who I am friends with) recently posted on Facebook that he was looking for a job. When I asked what type of employment he was looking for, he replied, “Something in marketing, where I can work from home Monday thru Friday... 9 a.m. to 5 p.m.” 

    While hybrid and remote work has increased in the Omaha market the past 24 months, for many businesses it was a temporary situation and many of those employees have been brought back to the office. 

    You have to be careful about navigating these waters with clients. Depending on the profession and geographic location, such demands by a jobseeker could limit the potential pool of jobs (something that could prove problematic if your client doesn’t have the necessary skills and experience to be an appealing candidate). 

    It is all part of the evolving environment career services professionals find themselves in as they craft résumés and LinkedIn profiles, prepare clients for interviews, and coach clients on the job search process. 

    It will be fascinating to see what trends develop in hybrid work over the course of the next decade. 

  • Friday, April 29, 2022 9:21 AM | Bridget Weide Brooks (Administrator)

    The new Apple TV+ show “Severance” is both compelling and peculiar — a series that is an intriguing workplace drama and a dystopian nightmare. 

    It is a pretty interesting series to analyze as a career services professional. 

    It begs the question: What if your personal and professional lives were severed from one another? 

    This question is at the heart of the narrative in the first season of “Severance.” 

    The nine-episode season (produced by Ben Stiller) centers around Mark Scout (Adam Scott), an employee at Lumon Industries who works in the Macrodata Refinement division. His co-workers in the division are Dylan George (Zach Cherry), Irving Bailiff (John Turturro), and the newly hired Helly Riggs (Britt Lower). 

    The Macrodata Refinement division requires its workers to have their brains “severed” — incoming workers have to undergo a medical procedure (a small microchip inserted in the brain) that separates their work lives from their non-work lives. 

    We learn early on that the death of Mark’s wife Gemma precipitated his decision to go through with the severance process. The ensuing grief resulted in our protagonist looking for a change in his life. Detaching from his personal turmoil at work seemed like it would be a welcome relief. 

    As is the case with low-key science fiction dramas of this nature, viewers soon learn that there is a considerable amount of intrigue lurking below the surface. 

    Mark and his co-workers find themselves speculating on what the lives of their “outies” 
    are like (“innie” and “outie” are the euphemisms used for the separate personas). Those questions result in our protagonists working covertly to connect the dots. 

    As a viewer, it immediately brings up the age-old issue of individuals trying to strike the right “work-life balance” in day-to-day routines. It also raises questions about the moral and ethical boundaries employers can cross to create a productive workforce. 

    We’ve watched as tech companies have introduced features into products and services to help users cut through distractions (Apple’s “Focus” and “Do Not Disturb” modes are low-level examples of this). 

    A series like “Severance” makes you wonder whether more invasive forms of technology could be used in the future. The prospect can seem a bit scary. 

    As career services professionals, a key part of our work with jobseekers is to help them cut through distractions in life as they prepare to find a new job, position themselves for a raise or promotion, and/or change careers. 

    Whether we are talking about crafting a résumé and LinkedIn profile, doing interview prep, or working with an individual on salary negotiation, we must remember that the symbiosis between the “personal” and “professional” sides of our clients is what ultimately makes a candidate stand out from the crowd in the job search (and in the workplace). 

    Have you watched “Severance” on Apple TV+? If so, we’d love to know what you think as a career services professional! 

  • Tuesday, April 19, 2022 11:22 AM | Bridget Weide Brooks (Administrator)

    Bloomberg’s “Quicktake Originals” produced a recent video feature (see video below) on remote employees who are juggling multiple full-time jobs. The term used for this new type of worker is “overemployed.” 

    The idea of a person working multiple jobs (such as a part-time job in the evening or on weekends) to bring in additional income isn’t a new concept. It is something quite common in the “gig economy” as households work to pay bills, afford family vacations, and save for retirement. In addition, those of us who are self-employed are used to balancing multiple clients and projects on a weekly basis. 

    “Overemployment” is its own unique creature. 

    What’s interesting about the Bloomberg feature is that scenarios have arisen — among the 25 percent of employees operating remotely due to COVID-19 — where individuals are talking on multiple full-time jobs “concurrently” during the work week. 

    According to the feature, nearly 40 percent of remote workers are juggling two or more full-time jobs (sometimes in secret). This results in workers doubling or even tripling their household income. 

    Knowledge workers in the tech sector and finance tend to be best able to take on multiple full-time jobs, according to the report. 

    “People have gotten a lot more efficient working from home,” said Olivia Rockeman, a reporter with Bloomberg. “So that has reduced the working day to some degree.” 

    A Fast Company report suggests that one-third of tech workers admit to only working three or four hours per day. 

    There are websites and support groups online dedicated to helping workers balance multiple jobs. 

    Ethical and legal considerations are part of the equation. Workers have to be careful about the stipulations in their particular employment contract to make sure they aren’t violating company policies. 

    In a situation where deception is taking place, you have to consider the overall impact on a worker’s health, industry-wide changes that could come to employment contracts as a result, and potential legislation to address the issue down the road. 

    If this proves to be a long-term trend that gains critical mass, it will be interesting to see how “overemployment” impacts the résumé writing process — and the overall job search. It certainly creates a unique set of challenges for career services professionals. Which job do we include on the résumé? On the LinkedIn profile? 

    In a world where remote and hybrid work schedules have started to become more mainstream, these sorts of issues are going to pop up. 

    As career services professionals, we need to keep a watchful eye on these developments and be prepared to give our clients sage advice on navigating new ways of working. 

  • Thursday, April 14, 2022 1:37 PM | Bridget Weide Brooks (Administrator)

    Have you ever thought about starting a podcast? This is your comprehensive guide to getting started — from what to talk about on your podcast to preparing for the podcast (tech options to choose from!), how to get listeners, how to leverage your podcast to benefit your career services business to monetizing your podcast (or not!) — this special report includes all that and more. Also includes a Podcast Checklist, an assessment of podcast tools, 80 podcast episode ideas, and 75 podcasting tips from the experts! 

    Check out the Podcasting With Purpose Special Report in our online store

  • Tuesday, April 05, 2022 12:36 PM | Bridget Weide Brooks (Administrator)

    Joanna Stern, tech reporter for The Wall Street Journal, recently interviewed LinkedIn CEO Ryan Roslansky about the professional-oriented social network and economic opportunities for users moving forward (see video below). 

    LinkedIn is an important component of the job search and at the forefront of the daily work that members of BeAResumeWriter.com do with their clients. 

    “Almost six people get a job every minute out of 4,500 applications that occur every minute,” Roslansky told Stern. 

    Roslansky discussed the growth of Gen Z users on the platform and efforts to attract that demographic to the service. 

    “[Gen Z is] much more interested in portraying themselves through video, or through a much more robust profile,” he said. 

    One feature highlighted as part of this shift is the “no politics” button that removes political news and chatter from your main feed (it relies on input from LinkedIn’s editorial team, semantic classifiers, and the user community). Other features include the ability to launch a live audio or video event within the LinkedIn app and website as well as the ability to add video to your profile photo. 

    LinkedIn is also trying to attract creators. The company’s focus goes beyond the typical viral sensibilities of the creator economy. 

    “There’s also creation for opportunity,” said Roslansky. “Which is, ‘I have these things that I want to be able to teach my network,’ and I’m going to find an interesting and creative way to showcase that on LinkedIn.” 

    The Pass-Along Materials content included with a BeAResumeWriter.com Bronze Membership (also available in our Shop) can provide a terrific starting point for this type of creation on LinkedIn and other social platforms. 

    With so many opportunities available to jobseekers, it is important as career services professionals to consider additional tools we can employ to help our clients achieve their goals. 

  • Tuesday, March 22, 2022 12:44 PM | Bridget Weide Brooks (Administrator)

    There are so many reasons to consider subcontracting in your resume writing career — when you’re building your own business, to focus on just the writing (if that’s the part you like), to smooth out the peaks and valleys of your income, to earn extra money for a big purchase... and more! 

    There are subcontracting opportunities to fit almost every writer — veterans and less-experienced writers; certified and non-certified writers; those who want client contact and those who strictly want to ghostwrite. 

    There are more than 30 listings in the Directory of Subcontract Opportunities. Access to the directory (plus the “Making Money as a Resume Subcontractor” special report and MMRS Webinar Archive) is now included with a BeAResumeWriter.com Bronze Membership in the Paid Member Resources section

  • Tuesday, March 22, 2022 11:44 AM | Bridget Weide Brooks (Administrator)

    Need social media content? Want to increase your engagement with followers? These 100 questions will give you the content you want! Post a “Question of the Day” (QOTD) or even a “Question of the Week” (QOTW) and see what kind of conversation results! 

    Check out the Social Media Conversation Starters – Part 4 Pass-Along Materials Content in our online store


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