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Pass-Along Materials Available for Purchase
Jobseeker’s Guide to Job Searching During a Pandemic
[Originally published August 2020]
The pandemic continues to affect employment — and unemployment. This guide gives jobseekers practical strategies they can use to improve their chances of job search success during this challenging job market. It highlights some of the differences between a “normal” job search and a pandemic job search, addresses the issue of mindset – including managing expectations and focusing on industries that are continuing to hire. It includes “Five Keys to Success for a Job Search During a Pandemic.”
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Positive Encouragement for Jobseekers #6
[Originally published July 2020]
Includes 100 shareable quotes. You can turn them into social media graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated.
(Not Available for Purchase.)
News Release Package #1
[Originally published June 2020]
The media is hungry for careers industry information their readers and viewers will want to consume. Feed them with this Pass-Along Materials package featuring five news releases. The package includes templates for the following news releases:
• Starting Your Business
• Launching a New Service
• Nominated for a Career Industry Award
• Achieved a Business Milestone (i.e., 1 year, 5 years, 10 years)
• Elected to a Leadership Role in a Professional Association
Each template is followed by a sample news release for that topic so you can see how to fill in the information. The first page also includes tips for news releases.
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Career Checklists #8
[Originally published May 2020]
This Pass-Along Materials content is extremely versatile. It can be used as social media content (for Twitter or Facebook posts). Each section has its own checklists and can be used as such, or as a blog post or article.
Topics include:
• Jobseeker’s Guide to Your First Resume
• Should I Include This Job on My Resume
• Jobseeker’s Guide to Accessing the Hidden Job Market
• Pitching Your Boss on Telecommuting
• Surviving Sudden Unemployment
[Not Available for Purchase.]
Surviving Sudden Unemployment
[Originally published April 2020]
This 8-page guide is designed to help individuals who are particularly impacted by sudden unemployment due to the Coronavirus pandemic. It provides an overview of unemployment benefits (and additional benefits due to the CARES Act) as well as guidelines for individuals to address personal financial needs, securing health care insurance, working on personal development, and self-care.
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LinkedIn Scorecard
[Originally published March 2020]
The LinkedIn Scorecard is a comprehensive assessment that allows prospects and clients to evaluate the effectiveness of their LinkedIn profile according to LinkedIn’s best practices in the areas of: Profile Completeness, LinkedIn Profile Photo, LinkedIn Headline, LinkedIn Profile Basics, Your Personal Brand on LinkedIn, LinkedIn Summary, Common LinkedIn Profile Mistakes, and Engaging on LinkedIn.
(Not available for purchase. All Bronze members have access to their content as part of their membership.)
Pitching Your Boss on Telecommuting
[Originally published February 2020]
Coronavirus is in the news — and with it comes the threat of workplaces closing and companies sending employees home. Workers who have the ability to telecommute are at an advantage, as they can continue their work (and continue getting paid) during the disruption. This would be a great article to send to your clients and encourage them to keep working should isolation strategies become necessary in their area. This Pass-Along Materials content provides an overview of items to include in a telecommuting proposal as well as a sample proposal.
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LinkedIn 2020 Pass-Along Materials
[Originally published January 2020]
All the LinkedIn Pass-Along Materials have been completely revised and updated. The main “Getting Started” guide has been revised into an 8-part guide. Includes the LinkedIn 30-Day Challenge.
(Not available for purchase. All Bronze members have access to their content as part of their membership.)
14-Day Salary Negotiation Challenge
[Originally published December 2019]
This challenge is a perfect complement to the 21-Day Accomplishments Challenge. It’s designed to help a jobseeker negotiate salary in/after a job interview. (This Pass-Along Materials content is different than the 14 Days to a Raise Challenge, which is designed for currently employed individuals to pursue a raise at their current employer.)
(Not available for purchase. All Bronze members have access to their content as part of their membership.)
Jobseeker’s Guide to Accessing the Hidden Job Market
[Originally published November 2019]
Have your clients heard of the “hidden job market”? Do they know how to access it? This content explains why companies would decide not to post a position publicly. It also examines the role of referrals from current employees and why they can be so powerful for jobseekers. It includes three ways that jobseekers can access the hidden job market, including 13 specific tips. Also includes five specific action items jobseekers can take.
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21-Day Accomplishments Challenge
[Originally published October 2019]
This challenge is designed to help jobseekers come up with accomplishments. This Pass-Along Materials content provides a guide for participants to complete a 21-day challenge, including 60 individual accomplishment-generating prompts. There is also a challenge calendar and accomplishments tracker. It also includes an instruction guide for the resume writer, to help you run an effective challenge.
(Not Available for Purchase.)
Positive Encouragement for Jobseekers #5
[Originally published September 2019]
Includes 100 tweetable tips. You can turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated.
(Not Available for Purchase.)
Should I Include This Job on My Resume?
[Originally published August 2019]
I get this question sometimes: Why did you (or didn’t you) include “x” job on my resume? This Pass-Along Materials content is versatile. It can be used as educational materials on your website, email newsletter, or blog to address some of the resume writer’s “tricks of the trade” (for example, how to minimize the appearance of the client being a job-hopper) — OR, you can adapt it to personally address why you did or did not include a job on the client’s resume. It includes a chart on the last page that is a quick summary of “to include” or “not to include.”
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Jobseeker's Guide to Your First Resume
[Originally published July 2019]
This Pass-Along Materials content covers the basics of an interview-winning resume, including Susan Whitcomb's “10 Employer Buying Motivators.” It includes eight tips for a first resume. Post it as an article on your website, include it in your e-newsletter, or publish it as a blog post. Or develop the content into a more complete guide by including some of your own resume samples.
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Career Checklists #7
[Originally published June 2019]
This Pass-Along Materials content is extremely versatile. It can be used as social media content (for Twitter or Facebook posts). Each section has its own checklists and can be used as such, or as a blog post or article.
Topics include:
- In the interview: Explaining Why You Left a Job
- What to Wear (and What Not to Wear) to a Job Interview
- The Jobseeker's Guild to Employment Applications
- Jobseekers: Don't Quit Your Job (Yet)
- Jobseekers: Use That Raise to Power Your Career
Use That Raise to Power Your Career
[Originally published May 2019]
Everyone loves getting a raise. But what if you could turn that three percent into 10 percent, 20 percent, or more? This Pass-Along Materials content will help jobseekers use their raise to advance in their career — whether they are looking to boost their current career, make a job change, or even pursue self-employment at some point.
Click Here to Purchase (or for Additional Product Information)
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Social Media Conversation Starters – Part Three
[Originally published April 2019]
Need social media content? Want to increase your engagement with followers? These 100 questions will give you the content you want!
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Jobseekers: Don’t Quit Your Job (Yet)
[Originally published March 2019]
Did you know that “unemployment discrimination’ is a real thing? This content includes the top five reasons jobseekers give for quitting their jobs, reasons to look for a new job while you’re still employed, why you may need to quit your job immediately, and tips on how to prepare to quit your job.
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LinkedIn Settings for Jobseekers
[Originally published February 2019]
Jobseekers wanting to be found by recruiters need to take some specific steps to be identified by prospective employers and recruiters. [LinkedIn materials are only available to Bronze members.]
New Year, New Job 21-Day Challenge Guide
[Originally published January 2019]
A new year can be a great time to tackle a new task — like a job search! With a multi-day challenge, participants commit to taking daily action for a specified amount of time in order to receive a desired result or achieve significant traction towards reaching a goal. This content provides a guide for jobseekers to tackle a “New Year, New Job” challenge, including 45 individual actions a jobseeker can choose from to take in their job search. There are also two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.
(Not available for purchase.)
Social Media Conversation Starters — Part Two
[Originally published December 2018]
Looking for more engagement on your social media accounts? Building on the original Social Media Conversation Starters Pass-Along Materials (from July 2018), these 100 questions will give you the opportunity to generate interaction from your friends and followers. Post a “Question of the Day” (QOTD) or even a “Question of the Week” and see what conversations result! Includes questions that can be used anytime or at specific times of the year. New: Includes 10 poll questions.
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Career Checklists 6: LinkedIn
[Originally published November 2018]
Includes 50 tips across 8 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: Setting Up Your LinkedIn Account, Check Your Privacy Settings, Make Your LinkedIn Profile Your Own, What To Do Once You’re On LinkedIn, Give and Get LinkedIn Recommendations, and LinkedIn Best Practices.
[LinkedIn materials are only available to Bronze members.]
The Jobseeker’s Guide to Employment Applications
[Originally published October 2018]
This informative Pass-Along Materials guide will help job applicants understand the role of the job application in a job search as well as their rights as it relates to discriminatory questions they may be asked on an application. Also addresses applicant credit checks, “ban the box” laws and laws related to salary history.
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Positive Encouragement for Jobseekers #4
[Originally published September 2018]
Includes 100 tweetable tips. You can turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated.
(Not Available for Purchase.)
Coaching Tools: What Do You Want To Be When You Grow Up (Worksheet)
[Originally published August 2018]
This self-assessment exercise is designed to help clients explore a new career direction, reinforce their existing career path, or simply move forward. It includes the “Nine Es Exercise” to help clients evaluate what they like best about their current position.
This Pass-Along Materials content is a perfect complement to the “What Do You Want To Be When You Grow Up” PAM from July 2017.
Click Here to Purchase (or For More Additional Information)
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Social Media Conversation Starters
[Originally published July 2018]
Are you looking for more engagement on your social media accounts? These 100 questions will give you the opportunity to generate interaction from your friends and followers. Post a “Question of the Day” (QOTD) or even a “Question of the Week” and see what kind of conversation results! Includes questions that can be used at any time as well as questions for specific holidays.
Click Here to Purchase (or For More Additional Information)
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What To Wear (and What Not to Wear) to a Job Interview
[Originally published June 2018)
Do your clients ever ask you about what to wear to the interview? This 5-page guide will be indispensible to answering these questions. You can post the content as a tip sheet on your website or use it as a blog post or as social media content. It covers what to wear — and what not to wear — for men and women in all types of work environments, from food service to executive. Includes “The Six Biggest Mistakes in Dressing for Interviews.”
Click Here to Purchase (or For Additional Information)
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In the Interview: Explaining Why You Left a Job
[Originally published May 2018]
This guide is designed to help clients answer one of the most frequently-asked questions in an interview: “Why are you looking for a new position?” The content explains in the reasoning behind the question, gives some of the most common reasons for a job change, and provides four tips for answering the question.
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Career Checklists #5
[Originally published April 2018]
Includes 50 tips across 8 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: Applicant Tracking Systems, Getting Fired (Or You’re Worried You’re Going to Lose Your Job), Career Assessments, Pre-Employment Testing, Creating a 30-60-90 Day Plan, What Do You Want To Be When You Grow Up?, Resume Writers Say, and Taxes and the Job Search.
(Not Available For Purchase.)
Jobseeker’s Guide to Taxes and the Job Search
[Originally published March 2018]
With the new tax law passed in December 2017, job search expenses are no longer tax deductible, even for filers who itemize. This is a significant change, and your clients may not be aware of it. This Pass-Along Materials guide also outlines tax issues related to unemployment. The guide can be posted in its entirety, or excerpted and can be used as a blog post, posted on your website, or included in a newsletter or e-newsletter.
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Turn On This LinkedIn Privacy Setting
[Originally published February 2018]
Have you heard about Microsoft Word’s Resume Assistant feature? Did you know that it pulls content from LinkedIn? If you want to help educate your clients to keep their LinkedIn content from being actively plagiarized, this illustrated guide will help! Includes screenshots to provide step-by-step instructions for clients.
[LinkedIn materials are only available to Bronze members.]
Resumes for Nonprofit and Corporate Board Positions
[Originally published January 2018]
Resumes to position a candidate for a nonprofit or for-profit board are different than resumes for a regular job search. This Pass-Along Materials content provides guidance on the differences between the two, including an overview of the board selection process, characteristics of a good board member, planning resume content for a board resume, and practical tips for constructing a board resume. Includes a chart highlighting the differences between an employment resume and a board resume.
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The Jobseeker’s Guide for the Second Half of Life
[Originally published December 2017]
Do you have clients who are approaching retirement, but aren’t ready to stop working? This guide provides tips for overcoming age discrimination, helping discover the ideal “encore” career, and positioning the resume and cover letter for the new career path. Includes an extensive Resource Guide for jobseekers seeking additional guidance.
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Positive Encouragement for Jobseekers #3 (Tweetable Tips)
[Originally published November 2017]
It’s so simple, but so effective! Use these quotes to create shareable graphics for Facebook, Twitter, Instagram, and/or Pinterest by combining them with a photo or graphic. All quotes are 140 characters or less. You can also set up an autoresponder to deliver one quote a day to clients to keep them inspired and motivated during their job search.
(Not available for purchase.)
Jobseeker’s Guide to Pre-Employment Testing
[Originally published October 2017]
Do you have clients who may be asked to take a pre-employment test? This guide will help them understand the different types of pre-employment tests (including personality tests, integrity tests, and emotional intelligence tests), examines the legal and ethical considerations involved, and provides an overview of some of the most commonly used assessments.
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Jobseeker’s Guide to Career Assessments
[Originally published September 2017]
Building on the Pass-Along Materials content, “What Do You Want To Be When You Grow Up?,” this content is designed to understand what a career assessment is (and how it can help them determine their career path) and whether to choose a free or fee-based assessment. It describes the different types of assessments — personality style vs. interest assessments vs. comprehensive assessments, and provides a brief overview of the major assessments available for jobseekers.
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Career Checklists #4
[Originally published August 2017]
Includes 55 tips across 10 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post. Topics covered include: Tips for a Holiday Job Search, Creating a Career Roadmap, Job Offers, Online Reputation Management, What To Do Next With Your Resume, Leaving Your Job, Position Yourself to Get the Job, Accomplishments-Gathering, Virtual Interviews, and Developing a Brag Book.
(Not available for purchase.)
What Do You Want To Be When You Grow Up?
[Originally published July 2017]
Do you ever have clients who contact you asking for a “generic resume”? I don’t write those kinds of resumes — and neither should you. Instead, I tell my clients I will work with them once they’ve achieved “career clarity” — a specific job target. This guide provides resources to help them through a self-exploration process to figure out “what they want to be when they grow up” — and it also recommends working with a career coach or career counselor, if they choose.
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Positive Encouragement for Jobseekers #2 (Tweetable Tips)
[Originally published June 2017]
A follow-up to the original “Positive Encouragement” Pass-Along Materials in October 2014, here’s 100 more tweetable tips. You can turn them into shareable graphics for Facebook, Instagram, and/or Pinterest by combining them with a photo or graphic.
(Not available for purchase.)
“14 Days to a Raise” Challenge
[Originally published May 2017]
This content provides a guide for currently employed jobseekers who want to ask for a raise. It provides a guide for jobseekers to complete a 14-day challenge, including 30 individual actions to select from during the two week challenge. It also includes two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.
(Not available for purchase.)
Career Checklists #3: 100 More Tips for Success In Your Job Search
[Originally published April 2017]
100 more tips to help your clients with their job search! Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: 5 Things to Do To Get Ready for Your Job Search, Tips for a Modern Job Search, Frequently-Asked Questions About Resume Length, Tips for Working With Your Resume Writer, Avoiding Job Search Scams, Using Informational Interviews in a Job Search, Tips for Connecting with Hiring Manager, Cover Letter Tips, Tips for a Job Search After 50, Tips for Conducting a Confidential Job Search, Don’t Make These Mistakes in Your Job Search, Tips for Developing Your Personal/Professional Development Plan (PDP), Comparing Job Offers, Your First 90 Days in a New Job
(Not available for purchase.)
Jobseeker’s Guide to Preparing for a Performance Review
[Originally published March 2017]
It happens every year (usually) — the annual performance review. This guide will help jobseekers get ready for the yearly meeting, including what to prepare ahead of time, questions you should ask, information on how you’ll be assessed, and what to do if you get a negative performance review. Includes a graphic (with permission from the Twitter author to use the tweet).
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You Have the New Look LinkedIn — Now What?
[Originally published January 2017]
As LinkedIn rolls out its “new desktop experience,” throughout the first quarter of 2017, your clients (and you!) may be wondering what has changed — and where to find those familiar features! This illustrated guide will describe the major changes, plus provide tips for repopulating missing content, a strategy for getting around the loss of free InMails for free level accounts, and more. Note: This Pass-Along Materials content is approved for use on LinkedIn Publishing ONLY if you come up with a unique title and use your own LinkedIn profile in your screenshots for branding!
[Discontinued with the publication of the LinkedIn 2020 materials. LinkedIn materials are only available to Bronze members.]
Getting Started With LinkedIn In Your Job Search
[Originally published November 2011; updated January 2017]
Our most popular Pass-Along Materials package! This 41-page, step-by-step guide to using LinkedIn in a job search is more than 6,000 words in length, and includes 56 screenshots. Covers every aspect of setting up a LinkedIn account and key activities jobseekers should engage in (joining Groups, for example). Updated in 2013, 2015, and 2017.
[Discontinued with the publication of the LinkedIn 2020 materials. LinkedIn materials are only available to Bronze members.]
LinkedIn Resources Bundle
[Originally published July 2012; updated March 2015 and January 2017]
- 7 Reasons Why You Should Be on LinkedIn
- 4 Things You Must Do On LinkedIn
- Don't Make These Mistakes on LinkedIn
- Tips for Your LinkedIn Profile Photo
- LinkedIn Profile Checklist
- “Jobseeker’s Guide to Writing an Effective LinkedIn Profile”
[LinkedIn materials are only available to Bronze members.]
LinkedIn Profile Delivery Document
[Originally published September 2013; updated April 2015 and January 2017]
Do you provide LinkedIn profile makeovers for your clients? How do you deliver the new content to them? If you’ve been looking for an instructional guide/delivery document template, this is your lucky day! The prompts in RED are information you can supply (or, if you don't have the info for the client, the red prompts them to include that information). If you don’t normally provide anything beyond the Headline, Summary, and Work Experience (first position or two), you can edit the document down to just these elements. You can copy-and-paste within each section if you have multiple items to include (i.e., copy the Project #1 and re-name it Project #2). But the guide/template includes ALL the profile editing sections, in case you want to use them!
Updated in 2013, 2015, and 2017.
[Updated as part of LinkedIn 2020. LinkedIn materials are only available to Bronze members.]
Resume Critique Form/LinkedIn Critique Form
[Originally published August 2013; updated January 2017]
Providing a resume or LinkedIn critique is a great client acquisition tool. Giving the prospective client a thorough, objective review of their career communications materials showcases your value as an expert and identifies areas where you can improve their documents. This month's Pass-Along Materials content is a Resume Critique Form (newly updated!) and a brand-new LinkedIn Critique Form. (Not available for purchase. However, it is currently available to ALL Bronze members as a bonus of membership!)
[Originally published September 2012; updated June 2015 and January 2017]
Comprehensive 26-page guide (4110 words, 28 screen shots) providing advice to jobseekers on what to write in LinkedIn Recommendations, how to actually make a Recommendation (step-by-step, illustrated process), and how to request your own LinkedIn Recommendations.
Updated in 2013, 2015, and 2017.
[Discontinued as a separate document. Now part of the LinkedIn 2020 materials. LinkedIn materials are only available to Bronze members.]
Jobseeker’s Guide to the Job Search After 50
[Originally published December 2016]
Baby boomers need resume writers! In the next 5 years, more than a quarter of employees in the U.S. will be 55 or older. Many of them don’t know that a job search after 55 takes longer (12 weeks — or 3 months longer, on average) or how they can be sabotaging their job search with their resume. This guide will help, outlining the realities (and statistics) of a job search after 50, detailing the specific challenges of 50-plus jobseekers, and 10 tips for “How to Handle Unemployment After 50.”
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Jobseekers: Do This Before LinkedIn’s Next Update
[Originally published November 2016]
In September, LinkedIn announced a major redesign of its user interface. I created step-by-step instructions you can share with your clients to get them ready for the new interface rollout.
[Discontinued with the publication of the LinkedIn 2020 materials. LinkedIn materials are only available to Bronze members.]
The 27 Mistakes Jobseekers Make In Their Job Search
[Originally published October 2016]
This is an excellent lead generation tool for resume writers. Educate jobseekers while you help them identify why their job search might not be working. This Pass-Along Materials content is in the form of a checklist, but you can adapt it to an article format, or even a quiz.
(Not available for purchase.)
Show Me The Money Ready-To-Go Workshop
[Originally published September 2016]
This done-for-you workshop focuses on salary negotiation strategies. You can use the presentation for either lead-building (a free presentation to generate resume writing clients or salary negotiation coaching clients) or as a paid teleseminar or webinar. The package includes a script, PowerPoint presentation, handouts, and promotional tools.
(Not available for purchase.)
Jobseeker’s Guide to Comparing Job Offers
[Originally published August 2016]
How do you decide whether to accept a job offer? One way is to compare the offer with your current position. What if you have two or more job offers? Again, conducting an objective analysis of the job offers can help make the decision easier. This guide is designed to help. Includes two worksheets: “Your Ideal Job” and “Comparing Two Job Offers.”
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Jobseeker’s Guide to Cover Letters
[Originally published July 2016]
Cover letters have changed over the years, and this guide is designed for you to give clients along with their completed documents (which may include a cover letter or e-note template) OR you can publish it as educational material on your blog or website. The content includes: Formatting Your Cover Letter, How to Customize a Cover Letter Template, and Cover Letter Tips & Tricks. Also includes a Cover Letter Checklist.
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Job Search Letters (Letters of Acceptance, Refusal, and Resignation)
[Originally published June 2016]
These templates can be used by you to craft letters of acceptance, letters of refusal, or resignation letters for your clients to use in their job search — OR you can give them this guide and they can craft their own letters.
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Career Checklists #2: 100 More Tips for Success In Your Job Search
[Originally published May 2016]
You asked for it, and here it is! Another “checklists” PAM package — this time, focusing on checklists covering: Why You Need a Resume, Career Changing, Career Planning, Getting Ready for the Job Search, Conducting a Social Media Audit, Increasing Social Media Participation (including Doing More on LinkedIn), Managing Your Personal Brand, Applying Online, What To Do After the Job Interview, When to Hire a Reference Checking Service, What To Do When Your Job Search Isn’t Working, and Making Sure You’re Not Falling for Common Myths About Jobseeking.
(Not available for purchase)
Jobseeker’s Guide to a Modern Job Search
[Originally published April 2016]
Are you working with any clients who haven’t looked for a new job since the last century? Clients who haven't looked for a job in 5, 10, 15, 20 years or more may need help in conducting a “modern” job search — or, at the very least, you may have to give them insight into "what works" these days. While it's still true that “people hire people,” providing information and education about how applicant tracking system software and virtual interviews are now impacting the job search can be very useful. This six-page guide touches on these topics — and several others relating to the modern job search — and gives you the ability to tie into other Pass-Along Materials content that relates to today’s job search.
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Developing Your Personal/Professional Development Plan (PDP)
[Originally published March 2016]
Are you working with a client who doesn’t quite have the qualifications for the job they’re pursuing? This tool can help. It includes six areas of focus, including Career. The content includes a two-page Personal/Professional Assessment Worksheet (which can be used as a standalone tool), the three-page Personal/Professional Development Plan worksheet, and a sample (completed) Personal/Professional Development Plan.
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How to Know When It’s Time to Make a Job or Career Change
[Originally published February 2016]
This content includes 20 reasons that may prompt a jobseeker to make a job or career change, gives insight into whether to simply change jobs, or change the career, including things to consider and practical steps for the job or career change. Includes an accompanying worksheet: Career Change Self-Assessment.
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Managing Your Career Brand Ready-To-Go Workshop
[Originally published January 2016]
For the first time ever, we've developed a done-for-you presentation that you can use for either lead-building (a free presentation to generate resume and/or LinkedIn inquiries) or as a paid teleseminar or webinar. The package includes a script, PowerPoint presentation, handouts, and promotional tools.
(Not available for purchase.)
2016 Career Planner
[Originally published December 2015]
The Career Planner guide is 25+ pages to provide a year-end review and goal-setting — both personally and professionally — followed by a dated weekly planner. You get two versions. The regular version has a box on the weekly planner pages that says “Career Motivation.” The second version has a tip in each “Career Motivation” box. Feel free to edit these. And we’ve also provided a custom-designed cover you can use. (Of course, you can always make your own too). This makes a great lead generation item, thank you gift for existing clients, or just to build your visibility.
(Not available for purchase.)
Jobseeker’s Guide to Applicant Tracking Systems
[Originally published November 2012; Updated November 2015]
Applicant tracking systems have changed the hiring process — and how resume writers write resumes and educate clients about applying online. These resources will help you — and your clients — navigate the applicant tracking system software and avoid the ATS “black hole.” Also includes ATS checklist, best practices for working with Applicant Tracking Systems and a one-page guide “FAQs about the ATS”).
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Client Frequently-Asked Questions
[Originally published October 2015]
Keep this PAM content handy for when you get asked these questions by jobseekers:
- Isn’t my resume supposed to be one page? (Dispelling the one-page resume myth)
- Why aren’t there any pronouns on my resume? (Explaining resume tense)
- Why do I have to pay you in full before we start? (100% payment up front)
- Can I get a “generic” resume?
- Why do you charge more than other resume services?
You can copy-and-paste these answers into an email when you're asked by a client, or post them on your website in a “Frequently-Asked Questions” section. Or turn any one of them into a blog post or article!
(Not available for purchase.)
Jobseeker’s Guide to References
[Originally published December 2011; updated September 2015]
Are your clients confused when you tell them they need to prepare their references as part of their resume development? This guide is a great resource to provide to clients. It includes: What are references, selecting your references, getting permission from your references, what to do with your references, legal implications to references (including dispelling common myths), and what to do about negative references.
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The Jobseeker’s Guide to What To Do After the Job Interview
[Originally published September 2015]
This is one my clients have been asking for: I've interviewed...now what? This brief guide outlines what to do after the job interview, including a template for a thank you note, five things to do while you wait to hear back on the next step (whether that's a second interview or a job offer), and it answers that all-important question jobseekers want to know: HOW and WHEN to follow-up (without being seen as a pest).
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LinkedIn 30-Day Challenge Guide
LinkedIn 30-Day Challenge Instructions
LinkedIn 30-Day Challenge Planner
LinkedIn 30-Day Challenge Calendar
[Originally published August 2015]
Challenges are hugely popular, and a great way to motivate jobseekers to work on (and complete!) a task! With a challenge, you commit to taking daily action for specified period of time in order to either receive a desired result or achieve significant traction towards reaching your goal. This month's content provides a guide for jobseekers to doing a 30-Day LinkedIn Challenge, including 60 individual actions a jobseeker can choose from to improve their LinkedIn profile. There are also two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.
(Not available for purchase. Included for Bronze members with the LinkedIn 2020 materials.)
The Social Job Search: Jobseeker’s Guide to Developing a Social Media Plan
[Originally published July 2015]
After you’ve given your client the tools to audit their social media presence, this 5-step plan will help them create, cultivate, and curate their social media accounts. Includes checklists of specific tasks to complete to establish a social media presence and daily activities to engage online to build their network, increase their chances of being found, and get their network to help them identify possible job opportunities.
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Jobseeker’s Guide to Salary Negotiation
[Originally published February 2012; updated July 2015]
Money is usually the most sensitive issue in the hiring process. Discussing compensation often causes anxiety for both employee and employer. This guide will help the jobseeker navigate a salary negotiation or a request for a raise.
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Social Media Audit for Jobseekers
[Originally published June 2015]
More than half of employers say they have rejected an applicant because of what they have found on the jobseeker's social media profiles. This guide (with worksheets) will help them assess their current social media presence using a five-step audit process.
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Jobseeker’s Guide to Online Reputation Management
[Originally published March 2012; updated May 2015]
Did you know that 79 percent of hiring managers in the U.S. researched candidates online before making a hiring decision? Are your resume clients prepared for a review of their online presence? This guide will give them a step-by-step guide to assess their online presence, remove digital dirt, secure their privacy settings, and consciously create an online presence that will be beneficial in their job search.
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Tweetable Tips
[Originally published May 2015]
Boost your visibility on social media by providing concise job search advice! This PAM content provides 100 tips in 140 characters or less. Some are educational; some are motivational; some are just common sense. Some are designed to be thought-proking, and others are designed to inspire engagement or interaction with you.
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Why You Need a Resume
[Originally published April 2015]
Prospective clients know they need a resume if they're looking for a job — but this 4-page document will also give them a dozen other reasons why they may need a resume. It also includes a section on “Why To Update Your Resume Now” and “Why To Keep Your Resume Updated.” The content can be used in an initial email to prospects, as a blog post, online article, or can be posted on your website. (The last section can also be included in an email to clients when you send their final files.)
(Not available for purchase.)
Client Management Forms — Prospect & Client Communication
[Originally published March 2015]
This is the second part of Client Management Forms (the first was released July 2014). The goal is to help you with client on-boarding processes. Included in this package are: Prospective Client Inquiry (Without Resume), Quote Request (Client Sent Resume), Send With Worksheet, Work Authorization, Client Strategy Worksheet, Send With Drafts, Send With Final Files, File Instructions, and a Proof Notice.
(Not available for purchase.)
When to Hire a Reference Checking Service
[Originally published February 2015]
If your client is getting interviews — and they're going well — but then not getting job offers, his or her references might be the issue. Suggesting a paid reference checking service might help identify the source of the problem. This 5-page guide will explain why it can be helpful, how the process works, and things to consider when hiring a reference checking company. It also profiles three reference checking services and outlines what the jobseeker can do if the company uncovers references providing negative information.
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What To Do Next With Your Resume
[Originally published May 2012; updated February 2015]
I call this, “You have your resume...now what?” This special report teaches jobseekers how to use their new resume to apply for advertised and unadvertised positions, and identify their “dream employer” so they can target which companies to work for. It also teaches them to get their resumes to recruiters, evaluate resume distribution services, and use the resume to update their LinkedIn profile.
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What Do Jobseekers Need?
[Originally published January 2015]
This month's Pass-Along Materials content is a bit unusual. Surveys can help you with your marketing, give you information to help you decide what additional services you may want to offer clients, and a great way to earn repeat business and referrals. These Pass-Along Materials include several simple surveys you can use to learn more about what prospects and clients need — and want — help with in their job search. I want to see at least ONE of the questions in Survey #1 from you on Facebook, Twitter, or LinkedIn this month!
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What To Do When Your Job Search Isn't Working
[Originally published December 2014]
This guide can be used with existing clients or to draw in prospects. It’s designed to help jobseekers who are lost or stuck in their job search through self-assessment and practical tips. The report gives jobseekers a description of the five major ways to find a job and tips for conducting a more effective job search. Includes two worksheets — a self-assessment form and “Your Ideal Job” worksheet.
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Finding a Job During the Holidays and
7 Things To Get Ready For Your Job Search
[Originally published November 2014]
Many of our clients are under the (false) impression that hiring stops between Thanksgiving and New Year’s. These two resources will help them end the year with a bang (not a whimper) by giving them specific strategies they can use in their job search during the holidays.
(Not available for purchase.)
Positive Encouragement for Jobseekers (Tweetable Tips)
[Originally published October 2014]
This PAM was requested by a subscriber! Includes 100 tweetable tips, plus longer (but still shareable) quotes. You can also turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated!
(Not available for purchase.)
Jobseeker’s Guide to a Confidential Job Search
[Originally published September 2014]
How can we help our clients who are conducting a confidential job search not be discovered? Many times, as resume writers, we’re working to help our clients get the word out far and wide that they're looking for a new opportunity … but what if the client wants to keep their job search under wraps? This guide will help. It includes three major sections: How NOT to Get Noticed on LinkedIn, Other Don'ts To Consider in a Confidential Job Search, and Here Are Some “Dos” for a Confidential Job Search.
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Job Search Jump-Start 30-Day Challenge
[Originally published August 2014]
Have you ever personally done a multi-day challenge? You commit to taking daily action for a specified period of time in order to either receive a desired result or achieve significant traction towards reaching your goal. This month's content provides a guide for jobseekers to doing a 30-Day “Job Search Jump-Start” challenge, including more than 70 individual actions a jobseeker can choose from to take in their job search. There are also 31 daily questions to accompany the challenge, plus two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.
(Not available for purchase.)
Client Management Forms (only available as part of the Dealing with Difficult Clients Bundle)
[Originally published July 2014]
This content contains eight forms you can use in your resume writing/career coaching business, including:
- Client Agreement Form (“Choose Your Own Adventure” Version)
- Short Client Agreement Form
- Client Release Form
- Hold Harmless Agreement
- Website Privacy Policy
- Client Termination Letter
- Failed Payment Method
- Referral Request
Jobseeker’s Guide to Creating a 30-60-90 Day Plan
[Originally published June 2014]
Want to help your sales, executive, technical, and administrative candidates set themselves apart from the competition? Encourage them to create a 30-60-90 day plan to address how they can help the company and what they plan to do in the first three months after they are hired. This guide provides instruction on when to develop the plan, how to collect the information to develop the plan (including specific questions to ask in the job interview), tips for formatting the plan, and a template for a 30-60-90 day plan, including sample objectives for each stage in the plan. You can give the content to clients to develop their own plan — or use it to create a new revenue stream an additional service to offer to clients.
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Jobseeker’s Guide to Connecting With a Hiring Manager
[Originally published May 2014]
As resume writers, we know that our clients aren’t going to lay off applying for jobs online … but this PAM content will help them set themselves apart from all the other candidates who simply stop once they've pressed the “Send” button. The guide provides instructions for how to find the name of the hiring manager at a specific company (including a step-by-step guide for researching hiring managers on LinkedIn), and how to find out more about the hiring manager once you have the name.
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Jobseeker’s Guide to Working With Your Resume Writer
[Originally published April 2014]
Do you give your new clients a guide to working with you? A list of expectations for having a successful, collaborative relationship as you work with them on developing their resume and career documents? This is a piece I developed for working with my own clients — and expanded into “10 Simple Things To Help Me Help You.”
(Not available for purchase.)
Jobseeker’s Guide to Informational Interviews
[Originally published March 2014]
This is a topic that my clients have been asking about. Sarah, one of my current clients, is a recent college graduate who is looking for her first full-time teaching job. I mentioned informational interviews to her, and she had a couple of questions, which are all addressed in this content, including: Who should I interview? What should I saw when I ask them for an informational interview? How do I get ready for the interview (can you give me a list of questions to ask?)? What do I do after the interview? Any other advice?
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How to Answer Six Common Questions Jobseekers Ask Resume Writers
[Originally published February 2014]
This month's Pass-Along Materials is based on a blog post I wrote called, “I Showed The Resume You Wrote To My Friend And She Said...” As a resume writer, there are certain questions we get asked that we should be prepared to answer. You don't have to use my wording exactly (although you are certainly welcome to — that's the whole point of Pass-Along Materials!) but you should be prepared to respond to clients who ask you these questions:
- Why does a resume cost so much? (Also expressed as, “I can have Company X write my resume for $59. Why should I pay you $500?”)
- I showed my resume to (my friends, my co-workers, my dog) and they said (insert generic criticism here). Can you change it?
- Why are resumes written without pronouns? (This is also sometimes expressed as “I don't like how you left all the “I’s” out of my resume.”)
- How long should the resume be? (Or, “I heard my resume shouldn’t be longer than one page.”)
- How long should the resume be? (Or, “I heard my resume shouldn’t be longer than one page.”)
- Why do I need my resume in multiple formats? (Or “What do I do with this ASCII file?”)
- Why does my resume look different in Microsoft Word than it does as a PDF? (Or “I opened the resume and the formatting is all messed up.”)
Jobseeker’s Guide to Avoid Getting Ripped Off or Scammed In Your Job Search
[Originally published January 2014]
Retailer Target is in the news because they have exposed more than 100 million of their customers to the potential of having their identity stolen. You know who else is at risk for having their identity stolen? Your clients. They’re also vulnerable to scams and “phishing” attacks. This concise guide will walk your clients through some of the most common scams they are at risk for as a jobseeker. (This also makes excellent content for a news release if you want publicity for your resume writing business!)
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Your 2014 Career Roadmap
[Originally published December 2013]
This month’s content is a tool you can give to your clients to help them map out their career plan for 2014. It includes a five-step guide and an action worksheet they can use to develop their roadmap. This would be a great resource to email to your clients as a year-end “thank you” for working with you, or a good five-part series for your blog (make the worksheet a PDF and include the link at the end of each blog post). The content is short, simple, and to the point.
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Frequently-Asked Questions About Job Offers
[Originally published November 2013]
A companion piece to the October 2013 PAM package, “Jobseeker's Guide to Getting The Job Offer,” this content outlines 10 common scenarios — for example, what if you are interviewing for multiple jobs and get more than one job offer; what if you have been offered a job with Company A, but you really want an offer from Company B; should I interview for a job I don't really want? And more.
(Sold as a package with the Oct. 2013 "Guide to Getting the Job Offer" PAM content.)
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Jobseeker’s Guide to Getting the Job Offer
[Originally published October 2013]
This Pass-Along Materials content is designed to fill a void in assembling a comprehensive guide for jobseekers. Previous PAMs have addressed various pieces of the job search process — salary negotiation, interview questions to ask, how to put together your references list, how to research a company, what to do next with the résumé ... but this guide will teach your clients what they need to do before, during, and after the interview to increase their chances of getting a job offer. The content alludes to some of these things, giving you the opportunity to “plug in” the full PAMs on these topics into the report, but it's designed to be a completely stand-alone piece too.
(Sold as a package with the Nov. 2013 “Frequently-Asked Questions About Job Offers” PAM content.)
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Career Checklists: 100 Tips for Success In Your Job Search
[Originally published July 2013]
This Pass-Along Materials package is extremely versatile. It can be used as social media content (for Twitter or Facebook Business Page posts). Each section is its own checklist. Sections include: Research Your Ideal Job/Know What You Want, Find Companies That Are Hiring, Resumes and Cover Letters, Applying Online, Networking, Social Media, Working With Recruiters, Dress for Success, Interview Preparation, Salary Negotiation, References, Changing Careers, and Your First 90 Days In a New Job. Each checklist can be used as a blog post or article.
(Not available for purchase.)
Jobseeker’s Guide to Developing a Brag Book
[Originally published June 2013]
Once only used for “creative” professions, brag books (and online portfolios) are increasingly being used by smart jobseekers to set themselves apart in a highly competitive job market. This special report outlines the uses for a brag book, provides insight into what to include, shows jobseekers how to organize their brag book, and gives advice on how to use a portfolio in an interview.
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So, You Got Fired (Or You Think You're About To Get Fired)
[Originally published May 2013]
Do you get clients who are worried about losing their job? This guide is designed to help them prepare for a layoff or firing. It’s structured in two parts — if you’re worried about losing your job, and when you are told you’ve lost your job. You can add in information about working with a professional resume writer (YOU!) and use it as a free special report to grow your mailing list, or break it into articles or blog posts to drive traffic to your website.
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Jobseeker’s Guide to Understanding Employment Law
[Originally published April 2013]
This guide is designed to help your clients understand the laws related to applying for jobs, interviewing, and getting hired. An informed client is a successful client — include this information on your website, break it into blog posts, and/or include it with every resume package you sell. In addition to a brief summary of relevant laws, each section includes “Relevance to Jobseekers” tips, which explain how the law relates to the jobseeking client.
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Jobseeker’s Guide to Virtual Interviews
[Originally published March 2013]
A recent OfficeTeam survey found that nearly two-thirds of HR managers are using video technology to conduct job interviews. And more and more companies are using phone interviews to screen candidates, or in lieu of a first interview. This 10-page guide will give your clients everything they need to know to prepare for a phone interview or video interview, including a “Checklist for a Virtual Interview.”
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Jobseeker’s Guide to Networking Your Way to Your Next Job
[Originally published February 2013]
The people you know can be the best way to find your next job. This guide teaches them who to have in their network, how to use their network (including some cautions, especially when conducting a confidential job search!) and keys to success.
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Jobseeker’s Guide to Working With Recruiters
[Originally published January 2013]
Do your clients think recruiters will help them find a job? This guide will help jobseekers understand how recruiters work (and who they really work for), how recruiters are paid, and how to connect with recruiters.
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Brag About It
[Originally published December 2012]
Accomplishments are important for both the resume and the job interview. This 27-page guide provides hundreds of accomplishment-stimulating verbs, formulas for writing accomplishment statements, and a worksheet of questions to help gather information for articulating accomplishments.
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Position Yourself to Get the Job
[Originally published October 2012]
Personal branding is a hot topic within the careers field — but some clients may be uncomfortable — or unfamiliar — with “branding” themselves. This Pass-Along Materials package tackles the topic of branding, but from the standpoint of developing a personal positioning statement instead of a “brand.” This package also includes an extensive worksheet to help clients come up with their own personal positioning statement.
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Jobseeker’s Guide to Leaving Your Job
[Originally published August 2012]
Advice and information for jobseekers on what to think about before they start their job search, how to handle their departure from their current position (including a sample resignation letter), and how to handle the issue if your current employer makes a counteroffer.
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Getting Started with Facebook In Your Job Search
[Originally published April 2012]
Facebook has more people than LinkedIn — and can be a great way to conduct a “quiet” job search. You’ll find lots of ideas for conducting research for the job search on Facebook in this 27-page, step-by-step guide. (The report is more than 4,200 words in length, and includes 40+ screenshots). It also covers privacy settings in great depth! You'll also get an overview of Facebook applications for the job search: BranchOut, BeKnown, and Glassdoor.
(Out of print)
Job Search Advice: 365+ Ready-To-Go Tweets and Facebook Posts
[Originally published January 2012]
Do you struggle for content for your Twitter feed and Facebook business page? This 27-page document provides you with enough advice to post something new every day for more than a year! You will get general job search advice, resume tips, cover letter strategies, tips for working with recruiters, ideas for online job searches, interviewing tips and much more.
(Not available for purchase.)
Special Reports Available For Purchase
Little Changes, Big Results: Testing & Tracking To Work Smarter, Not Harder ($14) – August 2020
Little changes can result in making big improvements in your career services business. This 32-page special report focuses on testing and tracking to improve your efficiency — and results — in your sales and marketing (website, social media, content marketing, email, and advertising). You’ll learn how the power of the compound effect can amplify your efforts. It includes specific activities to execute and exercises to work through.
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What Do You Value ($10) – July 2020
Your values influence your business. Even if you haven’t thought about it, your personal values have an impact on how you run your business. In this 32-page special report, you’ll explore and define your own personal core values to help guide you in choosing your business' core values. Once you know your business core values, knowing and communicating these values can make it easier to find your ideal client, serve them well, and make better decisions. Includes more than a dozen exercises.
Getting Started in Career Coaching ($14) – June 2020
Are you thinking about adding career coaching to your resume writing business? This special report can help!
Topics covered include: Learn How to Be A Career Coach (including an overview of training and/or certification programs), The Business of Coaching (an overview of one-to-one and one-to-many services), Passive Income and Recurring Revenue in Your Career Coaching (including product sales, coaching membership sites, and affiliate marketing), and What’s Next.
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Grow Your Reach…Grow Your Income ($10) – May 2020
Do you wonder how to draw more prospects to your resume writing business? Looking to increase your visibility and credibility — but without spending a lot of money? This 15-page special report outlines seven simple marketing techniques that you can do each day to reach jobseekers and help answer the question, “Why should I hire you?” Each technique can be done in just minutes a day. Use one or more to improve your engagement and watch your reach grow … and your income.
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2019 NRWA Conference At Sea – April 2020
For the first time, the NRWA Conference was held on a cruise ship last year! This month’s special report is a selection of summaries from the conference.
The 18-page special report includes summaries of these sessions:
• Engaging Psychology to Equip Clients for Successful Career Switches
• Strategically Crafted Resumes and LinkedIn Profiles for Career Changers
• Resume Writing and Profitability Are Not Antoyms (with Worksheet)
• Resumes and Cover Letters for New Grads
• Make Your Website Work FOR You: Tools to Help You Grow Your Business
• How to Identify, Build, & ROCK Your Resume Niche
• Indeed: Inside and Out (How to Get the Most Out of the Nation’s #1 Job Site)
• 15 LinkedIn Tips & Tools You Should Know & Teach Your Clients to Maximize Results
(Not available for purchase, but included with all paid memberships)
Don’t Be Overwhelmed ($10) – March 2020
Are you finding yourself increasingly stressed out and unable to focus and finish projects? Feeling overwhelmed can hurt your health … and it can hurt your business. The good news is: You have more control than you might think you have. This 51-page special report can help. It’s filled with information and exercises to help you reduce your stress and anxiety and take control of your life and the projects in it. It will help you figure out the best way to move forward when you’re stuck, stressed, and overwhelmed.
Quick Cash Strategies ($17) – February 2020
Are you experiencing a cash crunch? There are two sides to the equation: income and outgo. This 47-page special report will help you with both. You may need cash to cover an unexpected expense, to provide a boost in revenue during a lull in sales, pay for new equipment or services, or invest in a new certification or training.
There’s no need to borrow or cut corners. There are plenty of tactics you can use to generate quick cash, including time-sensitive sales, creating personalized offers, re-purposing existing offers, boosting sales with pricing and payment options, building in upsells, cross-sells, and down-sells, and leveraging affiliate partnerships. The report also covers how to free up cash and make sure you’re paid what you’re owed.
Fill ’Er Up! How to Boost Enrollment In Your Career Course ($14) – January 2020
Are you putting together a career course? Looking to fill it up? This 21-page special report is designed to help you create a successful career course launch for your live workshop or online course. The guide includes nine specific steps to consider (including time-limited launch discounts, two types of bonuses to consider, how and why to follow-up, and how to handle objections) plus 17 specific tips to help boost enrollments (both online and offline).
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New Year, New Start ($10) – December 2019
The new year is a great time to assess your business systems and operations. This report will help by providing five areas to focus on when analyzing your business, including your customers, your sales, your profits, your customer satisfaction, and your marketing strategies. You’ll assess your strengths, review your weaknesses, and discover new opportunities (including 4 questions to think about that could give your business a competitive edge). If growth is in your plans for 2020, you'll get some ideas on how to expand your services, your market reach, your target demographics, customer satisfaction, and sales funnels. The special report also identifies areas that you can simplify and streamline, including several technology tools to help with that.
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Career Course Planner ($27) – November 2019
This 44-page special report is designed to help you develop and name a career course! It includes 8 lessons to help you through all stages of the planning process. The special report also includes more than a dozen exercises, worksheets, and checklists to help you create your first (or next!) career course. Includes an overview of the Teachable platform for course creation.
Membership Sites 101 ($37) — October 2019
This 60-page special report is the most comprehensive guide to starting, maintaining, and growing a careers industry-oriented membership site that you will find anywhere.
It includes 10 lessons to help you with the five components to starting a membership site. The special report includes a half-dozen worksheets and checklists to help you with content development, pricing, and the technology of delivering your content.
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Earn What You’re Worth ($14) — September 2019
This special report is about the value that you bring to your resume writing business. In four lessons, you’ll learn how to use client results to justify charging more, you’ll work your way through simple exercises to assess and improve your skills and experience, you’ll tackle your mindset issues, and you’ll strategize how to “up your marketing game.” The 41-page report includes numerous worksheets, exercises, and checklists.
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90-Day Success Plan ($14) — August 2019
Are you someone who has New Year’s Resolutions that have all but faded by the time February rolls around? If so, the “90-Day Success Plan” special report is for you. This 17-page special report gives you the framework to create that plan. It includes exercises to help you determine what to work on during the 90 days, how to identify roadblocks that might keep you from achieving you goals, what steps you’ll need to take to move forward, and how to determine a reward that will motivate you. Includes bonus worksheet.
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Capture and Convert Website Visitors Into Clients ($14) — July 2019
Building on the “Sales Page Secrets” special report, this interactive workbook will guide you through nine lessons designed to help you turn visitors to your website into clients — and cash!
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Sales Page Secrets ($14) — June 2019
When you get visitors to your website, what do you want them to do? Buy your services, of course. Your sales page — a page designated on your website to specifically sell one service or product to your audience — is critical to your success. Includes six exercises to allow you to practically apply the information you’ll learn in the special report.
This 23-page special report will teach you how to:
- Create a headline that will hook traffic in and get clicked
- Focus on benefits over features
- “Show” instead of “tell”
- Use social proof to increase sales
- Overcome objections
- Ask for the sale
Coach Me If You Can ($14) — May 2019
Do you currently offer coaching services to your clients? One-on-one, small group, online? Thinking about it? Coaching — whether career coaching, job interview coaching, LinkedIn coaching, or salary negotiation coaching — can be a source of new revenue, and even new clients! This 14-page special report will help you understand why being a coach may be a good idea for your business. It provides and overview of the different types of coaching business models you can add (some of which you might not have thought of as “coaching”). It also provides an overview of tools and technologies available to help you.
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Get Paid to Speak ($14) — April 2019
Do you currently provide pro bono presentations for organizations and/or groups? Want to step up your game and get paid for your presentations? Or are you looking to get started speaking in order to build your visibility and credibility? This special report includes an overview of the four primary benefits of giving presentations, the steps to take to define the message you’ll share, a comparison of speaking for free vs. speaking for pay (the money is just part of it), six ways to find speaking gigs (and the tools you’ll need — including examples).
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Turn Prospects Into Paying Clients ($27) — March 2019
Do you sell your résumé packages for at least $500? Are you having trouble converting prospects into paying customers? This 65-page special report gives you a seven-step system for targeting your ideal clients and conducting strategy sessions to get them to sign on!
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Go Live To Get Clients! ($14) — February 2019
Live video connects you with your audience in a way that text, images, and recorded video can’t. This 22-page special report will help you get started with live video — or step up your game. Topics include where to go live, tools you need to go live, livestreaming content ideas, planning your first livestream, how to get viewers to your livestream, making the most of your live videos, and how to get over year fear of live video. Also includes a live video checklist.
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Finance 101 for Resume Writers ($10) – January 2019
Whether you’re a new resume writer or a veteran, if you’re a self-employed resume writer, you have to not only be an excellent writer, you also have to be a savvy businessperson. No matter how great you are at creating interview-winning resumes, if you don’t pay your taxes on time, or know how to manage your cash flow, you won’t be in business very long. This special report can help you get on the right financial footing.
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Challenge Yourself: 30 Days to a New You ($14) – December 2018
Who doesn’t need a little inspiration and motivation to get out of a rut? This Special Report outlines four specific steps to help you choose, create, and execute a 30-day challenge. Includes numerous exercises and worksheets and a 30-Day Challenge Tracker (also provided as a separate Word document).
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Double Your Referrals ($14) – November 2018
Referrals can be the lifeblood of a thriving, growing resume writing business. But how can you spur them? This 12-page special report can help! The report focuses on: Using everyday contacts to build referrals, the top six mistakes made by people trying to double their referrals, how to maximize the effectiveness of daily contacts, building your referrals by utilizing both online and offline tools, leveraging relationships to grow your referrals, building referrals by generating ongoing sales opportunities, and tips for building an effective referral network fast.
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Webinar Toolbox ($14) – October 2018
This 28-page guide is filled with templates, worksheets, cheat sheets, and checklists to help you put on and promote your first — or next — webinar. It includes a Webinar Planning Guide, Webinar Planning To-Do List, Fill-in-the-Blank Press Release Template, Webinar Email Announcement, Webinar Reminder Email, Fill-in-the-Blank Blog Post, Template for Creating a Webinar Handout, Webinar Agenda (for the Day of the Webinar), and a Day of the Webinar Checklist.
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Negotiating For Success ($10) – September 2018
You negotiate every day of your life — whether it’s with an individual resume client about taking on their project for a specific price or with your kids, trying to get them to take out the trash. This 20-page special report will improve your negotiating skills. It includes six parts: Understanding the Negotiation Process, The Importance of Preparation in Negotiations, Establishing Goals/Limitations, Communicating Clearly to Get What You Want, Improve Your Chances with Active Listening, and Closing the Deal As a Win for You.
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14-Day Webinar Blueprint ($14) – August 2018
If you’ve ever wanted to do a webinar, but didn’t know where to start, this special report is your one-stop guide! Webinars are great lead-generation tools and are great for relationship-building. Webinars enjoy a high perceived value with prospects, so prospective clients will pay more attention to your webinar than to just about any other type of information. The 14-Day Webinar Blueprint is a comprehensive, 55-page guide that will help you create, promote, and deliver your first (or next) webinar! It includes the 14-day guide plus templates, swipes, and checklists.
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Toxic Client Survival Guide ($10) – July 2018
Do you have any clients who undermine your confidence, drain your energy with negativity and complaints, waste your time, tarnish your reputation, and lose you money? This 18-page special report is for you! It provides seven ways to handle toxic clients so you can restore energy, regain your peace of mind, and be ready and refreshed to serve the sorts of clients you really enjoy having.
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Focus… and Get More Done ($10) – June 2018
Are you having trouble finishing tasks or projects? Did you know multitasking might be the culprit? Focusing might be the solution. This special report examines why focus is important, and why multitasking doesn’t work. Includes tips and strategies to improve focus, including several specific exercises.
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SEO Secrets ($10) – May 2018
Do you wonder how to attract qualified prospects to your career services website? This 22-page special report can help, providing insight into on-page and off-page Search Engine Optimization (SEO) strategies. Even if you’re new to SEO, you’ll find some of the strategies to be familiar, because writing resumes for Applicant Tracking Systems software uses some of the same principles. It includes an analysis of the balancing act between writing for readers and writing for search bots.
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Raise Your Rates ($14) – April 2018
Previous special reports have addressed how to set your prices. This 23-page report focuses on 7 strategies to help you raise your fees. It identifies four common situations that may lead you to a price increase. (Are you starving for clients? Increasing your prices may be the solution.) Also includes strategies for positioning your price increase with current clients. Includes 21 tips to help you move to the next level of your business — with both you and your clients feeling good about it, plus worksheets that outline the steps to take and actions to complete.
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Product Creation Planner ($14) – March 2018
Whether you’re creating your first information product — or your fifieth — this planner will walk you through seven steps to bring your idea from concept to creation. Includes worksheets to help you identify the client for your product, ouline the content in the product, create a sales page, develop add-ons or additional products, and more.
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Are You Making These Marketing Mistakes? ($10) – February 2018
This guide will help you identify if you’re making one of the 10 most common marketing mistakes. If you’re having trouble attracting enough clients — or the RIGHT clients — this short (but powerful) special report will help you figure out what you could be doing better. Includes practical advice and strategies for improving your marketing.
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2018 Goals Planner – January 2018
This daily planner will help keep you on track for your 2018 goals. Includes space for reflection and goal-setting on each day.
(Not available for purchase.)
Six-Figure Business Plan ($14) – December 2017
“If you don’t know where you’re going, any road will get you there.” On the other hand, if you have a solid plan for your business, it will be MUCH easier to achieve your goals. This 42-page special report will help you choose a path to follow. It includes a template for a business plan, plus more than a dozen worksheets, including a Market Research Summary, a worksheet to create your Unique Value Proposition (UVP), Goal Setting Worksheets (long-term and short-term), a Marketing Plan template, expense guides, and more. Bonus: Business Plan Template (in Microsoft Word).
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Offering Open Phones ($14) – November 2017
Looking to attract more clients — or establish a stronger relationship with your existing clients? Consider offering “open phones” — an opportunity for prospects or clients to connect with you by phone at pre-determined times. This 15-page special report explains the benefits of offering open phones, describes the four types of open phone calls to offer, tips and tricks for your open phones, ideas for how to promote your open phones sessions, and how to convert callers into clients.
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Wondering About Webinars? ($10) – October 2017
Have you thought about offering a free or paid webinar, but didn’t know where to start? This 17-page special report is full of specific steps and worksheets to help you plan, promote, and deliver your first webinar. Includes a worksheet to help you target your ideal client to attend, an analysis of webinar platforms, and an introduction to using Facebook ads to drive traffic to your webinar registration.
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Career Storyteller’s MBA Quick Reference: Guide to Story Dynamics by Function – September 2017
Careers industry colleague Kimberly Robb Baker, NCRW, CJSS, CMRW, CCST taught a webinar for BeAResumeWriter.com members to teach how to create a story-based value proposition statement. After my brother Sean’s death, she offered to create a special report to help me get caught up. This guide — organized by function — will help you understand how to uncover the issues and questions that will help your client’s resume stand out.
(Not available for purchase.)
Partner for Profit ($14) – August 2017
In this 25-page guide, you’ll learn how to find the right joint venture partner (including three possible ways to partner with other businesses), how to communicate with your JV partner, and how to develop partnership agreements (what not to forget).
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How Your Personality Affects Your Resume Business ($10) – July 2017
How can your personality impact your resume writing business? This special report examines the effect of personality type, your core values, chronotypes, communication styles, management types, networking approaches, and love languages. Includes exercises to help you identify your core values, design your perfect schedule, and identifying networking opportunities that fit your personality types.
The Idea Spark ($10) – June 2017
Ideas are the lifeblood of a resume writing business. This 23-page special report will help you learn how to generate more ideas, track your ideas, and deal with “creative blocks.” Learn techniques for “getting unstuck” and discover online software and apps that can help you come up with new ideas.
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The Psychology of Pricing Your Resume Services ($14) – May 2017
Did you know that HOW you price your resume services can influence prospective clients to choose you as much as WHAT you price your services at? This special report will outline several effective psychological pricing strategies (including the value of “99” and “7” in pricing, how Amazon sets its prices, gender-based pricing issues, and more). The report will also examine when and how free offers can lead to paid purchases.
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Put Yourself First ($10) — April 2017
Feeling burned out? Overwhelmed? Do you feel like your business is running you, instead of you running your business? Then this special report is for you. A combination of special report and journal, this special report offers practical suggestions to help you combat email overwhelm, schedule and scope creep, and more. Includes 10 “swipe” responses to common issues that come up from clients that are keeping you from putting yourself first.
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Bookkeeping Basics for Resume Writers ($10) — March 2017
From what good bookkeeping can do for your business to what kind of accounts you need to keep track of, to what kind of software you can choose, this report will help you choose an accounting method, figure out your recordkeeping and reporting processes (including the deductions you should track), and help you understand some of the most common financial formulas that you need to know to make sure your business is on track.
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Client Letters and Forms ($27) — February 2017
Looking for the right words to use with your clients? Start with this 102-page special report, filled with template letters and emails for prospecting, business administration, securing the sale, onboarding both resume writing and coaching clients, client management, payment, marketing, business growth, and membership site administration. Examples include: letter/email to follow up with someone you met at an event, when a client isn’t a good fit, coaching success guidelines, when a client isn’t following through, increase in fees, failed payment follow-up, and more.
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Introduction to Facebook Advertising for Resume Writers ($10) — January 2017
More than 1 billion people use Facebook — including hundreds of thousands of jobseekers looking for help right now. This special report will teach you how to set up Facebook Ads to attract prospects to your website, directly purchase your resume services (or information products — ebooks, physical books, workshops, etc.), or boost your profile on social media. Includes more than a dozen case studies of Facebook Ads.
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Turn Around Your Beliefs … Turn Around Your Business ($10) — December 2016
Your mindset has a huge impact on your business success. In this 28-page special report, you’ll learn how to combat the four biggest mindset traps that can keep you from success: I don’t have enough time; I don’t have enough money; There aren’t enough people who will pay what I need to charge, and There’s too much to learn/too much to know. Includes a mindset checklist.
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Achieve Your Goals ($10) — November 2016
Are you tired of constantly struggling to reach your goals in business and life? This special report will teach you how to prioritize your life so you can easily achieve your goals. Today, the demands of your resume writing business, family, and the demands of life seem to take priority over enjoyment. This report will help you find balance in the roller coaster of life, no matter what is thrown at you. Simple methods to help you achieve your goals and dreams. How to create momentum each and every day. How to prioritize your life areas to achieve the most success.
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Getting Started With Google Analytics ($10) — October 2016
If you’re not using Google Analytics, you’re missing out on the best free web analytics service on the web. Google Analytics can reveal which pages and posts are attracting the most traffic to your website. Do you know what keywords get web surfers to your site? Want to know which sites are referring the most traffic to your site? Google Analytics can answer those questions. See exactly what your visitors are doing on your website with Google Analytics. This special report will show you how to set up your reports, set goals, and even do split testing to see if you can improve your website performance.
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2016 NRWA Conference Excerpts — September 2016
Includes more than 90 pages of write-ups from the sessions at the 2016 NRWA Conference in Annapolis. The special report includes recaps of selected sessions along with photos and slides.
(Not available for purchase.)
Newsjack Your Way to New Clients ($10) — August 2016
The term “newsjacking” (combining “hijacking” and “news”) means hooking yourself (and your career services business) into a current trend or news that will help you increase your visibility. This special report is designed to give you practical, actionable strategies to do just that — and, in the process, attract visitors to your website and prospects to your career services business. This special report explains what newsjacking is, why it works, why you should do it, how to choose the right topic, tips for successful newsjacking, mistakes to avoid when newsjacking, and exactly HOW to inject your ideas or angles into breaking news. Also includes a list of tools to make identifying relevant news easy.
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Productivity Hacks for Resume Writers ($10) — July 2016
Do you have trouble getting things done? This 16-page special report can help! With journaling exercises to help you figure out WHY you’re having trouble getting things done — combined with specific tips to help with productivity — now is the perfect time to start implementing new habits.
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Facebook Live Streaming for Resume Writers — June 2016
Facebook Live offers you the opportunity to reach prospective clients (for free!), establish your expertise as a resume writer, and even make money from the service — and it doesn’t cost anything! Learn everything you need to know about live streaming — including what it is, why it’s important, which service to use (Facebook Live is just one option), how other businesses are using live streaming video, the equipment you’ll need, what kind of content you can create in your videos (12 ideas!), step-by-step instructions for using Facebook Live (with screenshots!), how to create better videos, how to engage your audience and build your fan base, and more! This 27-page report also includes Facebook Live “best practices” and a checklist to help you get the most out of your live streaming.
(Not available for purchase — but Bronze members get as a bonus with membership)
Resume Writer's Guide to Getting Unstuck ($10) — May 2016
Do you ever find yourself getting stuck, or overwhelmed? It can happen when you’re writing a client’s resume or just when faced with the daily to-do list. This short, 16-page guide can help, offering up suggestions that can provide you with short-term fixes (it could be that you’re hungry or thirsty, and not actually “stuck”) as well as longer-term solutions that can help you make sure you’re ready to face each day. Includes journaling exercises to help you identiy what’s really going on with you, and a couple of relaxation exercises too.
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So, You Want to Write a Book ($14) — April 2016
Have you ever thought about writing a book? Books are great tools for lead generation (connecting you with jobseekers who may become clients), credibility-building, or revenue generation. This 18-page guide walks you through the 10 steps you need to take to get from “dream” to “done.” Includes a dozen exercises to help you every step along the way. So, you want to write a book? This special report will help you do it.
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What To Write About On Your Website ($29) — March 2016
This comprehensive, 52-page guide (with worksheets and learning exercises) will help you create the content for a client-attracting website. Focusing on four main pages: Home Page, About Us Page, Start Here Page, and a Blog Page, the guide will walk you through the development of each page. Also addresses additional website pages to consider including on your website — some “Must Haves” as well as optional pages. Includes examples from colleagues’ websites.
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Connect With Clients Through Content ($14) — February 2016
Content is one of the best ways you can attract prospective resume clients to your business. That’s because jobseekers are hungry for information. It positions you as an expert authority. This 40-page special report will give you practical strategies for developing content, repurposing content, and monetizing your content. But my favorite part of the report is the two bonus Swipe Files — one with 25 formulas to create “Your Perfect Title” and the other one which is “10 Article Templates” — literally, fill-in-the-blank templates you can use.
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Telling The Story Of You ($14) — January 2016
The human mind loves stories. Stories make your relatable. If you’re looking for the story to tell on your website’s About page or on your LinkedIn Summary, this special report will be your guide.
In this special report, you will:
- Learn about the different types of personal stories that can be used in your business.
- Brainstorm a list of stories you’re already familiar with that people use
- Use story prompts to help you get started telling your story
- Discover specific features that will make your story more compelling and effective
- Explore how to tailor the message of your story to your audience
- Uncover methods for practicing and telling your story so that it has the most impact
- Find opportunities to tell your stories
You can use it to develop and fine-tune the stories that will help you attract clients to your resume writing business.
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Best Year Ever ($10) — December 2015
If you write down your goals, you are 42% more likely to achieve them. Take the time to go through this 35-page workbook and answer the questions to conduct a year-end review and set your goals for the next year.
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Resume Writer’s Guide to Selling Premium Packages ($10) — November 2015
This 34-page guide gives you a four-part strategy to help you create and sell $1,000 to $10,000 packages, even if you’ve never billed more than $100 per hour before. The strategies include: identifying the hurdles to charging more (mindset, attitude, and confidence), repositioning your business to attract your ideal clients (including how to re-brand your website), how to develop the components for your new premium packages, and how to sell your packages and on-board motivated, dedicated clients. Includes worksheets to help you brainstorm and develop your new package elements.
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2015 NRWA Conference Excerpts — October 2015
Were you at the 2015 NRWA Conference in Charlotte and want to read more than 50 pages of coverage from the sessions — or, were you not able to make the conference and want to see some of what you missed? The special report includes recaps of selected sessions along with photos and slides.
(Not available for purchase.)
Create Magnetic Content to Attract Resume Clients ($14) — September 2015
Content is one of the best ways to establish your credibility and attract prospective clients for your career industry services. This 39-page special report outlines five steps to creating and managing your content. The report includes learning activities with each section, and more than 15 pages of worksheets.
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Run a Challenge: Resume Writer’s Guide to Designing, Delivering, and Directing a Challenge — August 2015
Leading a challenge will help give you authority status while simultaneously creating a community and generating passive income. This 30-page special report outlines why and how to do a Challenge, how to come up with your idea for a Challenge (and a catchy name!), how to recruit participants, how to deliver your Challenge, how to keep members engaged and active, and seven tips for a successful Challenge. It also includes “21 Ideas to Spice Up Your Challenge” and a “Challenge Checklist” so you know you’ve planned every step necessary for a successful Challenge!
(Not available for purchase.)
Follow Your Passion: Discover Your Purpose ($7) — July 2015
This special report is designed to help you figure out what you want your future to look like. Maybe you love your resume writing business just the way it is. Maybe you’re looking for more. Maybe you’re thinking about a change. This 12-page workbook will help. Filled with exercises to help you find your passion and purpose, this is something you can do this weekend so that you don’t look up in December … or next time this year … and wonder, “What am I doing?”
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Three Systems for Six-Figure Success in Your Resume Writing Business ($14) — June 2015
The difference between a “successful” resume writer and a “six-figure” resume writer is often the systems they have in place. This 15-page special report (with checklist!) outlines the three essential systems for attracting clients, cultivating a relationship with them that leads them to “know, like, and trust” you (and move from prospect to client), and a system for what to do to keep your clients coming back again (repeat business) and generating referrals for you!
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SocialHRCamp Omaha 2015 Excerpts — May 2015
This 28-page special report includes write-ups of seven sessions from SocialHRCamp Omaha 2015 (held in May 2015), including cutting-edge information about HR technology, employer branding, and other aspects of HR/recruiting. Although this program was not specifically targeted to resume writers, careers industry professionals will find many “little nuggets” of information very interesting.
(Not available for purchase.)
Easy Ways to Boost Your Credibility As a Resume Writer ($10) — April 2015
One of the things you need to do to attract prospective clients is to be seen as a credible expert. But how can you do this? This 13-page special report provides you with a 7-day action plan to boost your credibility plus tips and tricks to help you increase your visibility.
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Spring Clean Your Resume Business ($7) — March 2015
Are you finding that your productivity is suffering because your office isn’t set up the right way? Do you find yourself digging through piles of paper to find what you need? Does your hard drive need decluttering? This 12-page special report provides a 5-step process to help you with your “spring cleaning.”
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What Should I Write About? Tips for Topics for Blog Posts, Articles, and Social Media Content for Resume Writers ($14) — February 2015
Writing articles, blog posts, and social media content can be a great way to boost your visibility and credibility as a careers industry specialist, but what do you write about? This special report includes 92 writing prompts with job search-specific examples AND a bonus swipe file with 30 ways to answer frequently-asked questions.
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First Call Questions: Questions for Resume Writers to Ask Prospective Clients ($14) — January 2015
I asked my resume writing colleagues what questions they ask prospective clients in the first phone call. I compiled and categorized the answers into the following sections:
- Questions to ask to find out if you can help the client
- Questions to pre-qualify the client
- Questions to find out if they have a resume
- Do they have a specific job target?
- Is their existing resume working — or is the problem something else?
- What other career communication documents or other services might they need?
- Questions to determine their timeline
- Questions to determine their budget
- Which of your marketing methods are working?
- Questions to wrap up a call
- Closing questions
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Stepping Stones to Success: Taking Stock, Finding Your Focus, and Creating Your Action Plan ($14) — December 2014
Year-end is the perfect time to assess where you’re at, figure out your focus for the new year, and create an action plan to make 2015 your most successful year yet! This 41-page special report outlines the three steps to success and provides tons of worksheets to help you along the way! Take an hour to work through the special report and set yourself up for success in the new year!
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Google Hangouts: Create Relationships, Cultivate Revenue, and Collect Referrals ($7) — November 2014
Google Hangouts are the “next big thing” for online communication. They’re being used for teaching and training, connecting with colleagues, and can be used as a source of new revenue (conducting “live” resume reviews or offering interview or job search coaching via a Google Hangout). This 14-page special report will show you how you can integrate Google Hangouts into your resume writing business.
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2014 NRWA Conference Excerpts — October 2014
One of the best opportunities for networking and learning is attending a professional association conference. This special report gives you insight into some of the sessions from the 2014 NRWA Conference in Denver. If you haven’t had the opportunity to attend a conference, you can read about what you missed. If you were in Denver, you can get a review of the tips and techniques shared there.
(Not available for purchase.)
Pricing Your Resume Services for Maximum Profit ($14) — September 2014
How much should I charge? Am I charging enough? Am I charging too much? What are other resume writers charging? This special report will help you gauge how much your time is worth, pick the best pricing model for your resume writing business, avoid three common mistakes many resume writers make and tell you how — and when — you should raise your prices. It also includes the “Determining Your Rates” worksheet, an Analysis of Pricing Trends (2008-2012), and the results of the September 2014 Pricing Survey.
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Membership Site Ideas for Resume Writers ($10) — August 2014
If you’ve thought about starting a membership site in your resume writing business, one of your first questions is likely to be: What topic should my membership site cover? This special report offers dozens of ideas for fixed-term memberships (FTM) and open-ended membership sites, including some ideas for Little Monthly Payments sites.
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Working With Challenging, Controlling, or Pain-In-The-A$$ Clients — July 2014
At some point in your resume writing career, you’ll have a difficult client. But if I can help you avoid working with a PITA client (by giving you possible red flags to watch out for), or giving you a different perspective on what is making these clients act the way they do, the time you spend reading this 11-page special report will be worth your while. Includes two case studies and anecdotes collected from resume writers via interviews and email.
(Not available for purchase. Only available as part of the Difficult Clients Bundle.)
Writing Better Headlines for LinkedIn and Client Resumes ($14) — June 2014
When you only have seconds to capture a reader’s attention, the headline is especially important. This short report gives you the tools you need to write attention-getting, powerful headlines for client resumes and LinkedIn profiles.
The report covers:
- The one question every headline must answer
- Questions to ask before you start writing the headline
- Three specific strategies to write the headline
- More than a dozen headline formulas (a cheat sheet!)
- Tips for formatting your headlines
- The role of keywords and SEO strategies in headline writing
- A 10-point “Checklist for Assessing the Headline”
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Marketing Your Resume Clients With Stories ($7) — May 2014
Storytelling is a powerful technique in marketing — and it’s especially important in positioning your clients in their job search. This special report addresses how to create truthful, credible stories that are interesting, informative, and compelling enough to get hiring managers to take action.
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Attract Your Ideal Resume Client ($10) — April 2014
Who do you automatically think of when I say, “Resumes for CFOs”? How about “Resumes for association executives?” “Creative resumes”? “Federal resumes”? If you specialize in a niche in the resume writing field, not only will it be easier for you to attract your ideal client, but you’ll also increase referrals from your colleagues. This 24-page special report (workbook!) will show you how.
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Power Through Your Projects: Practical Strategies To Get Things Done ($10) — March 2014
If your “to do” list is consistently longer than your “got it done” list, you’re not alone. While it’s sometimes a challenge to get a client’s resume written, you probably have a list of other projects that you haven’t tackled … but are hoping to get to “someday.” In this 18-page special report, you’ll learn several strategies to help you “power through” your projects.
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Evernote for Everything: How Evernote Can Help You Manage Resume Client Projects, Remember Stuff, and Just Be More Efficient ($7) — February 2014
Are you overwhelmed by client paperwork? Have you ever forgotten a client project — or missed a deadline — because you’re overwhelmed by all the things you have to remember and do each day? Let me tell you about Evernote. it’s a free multi-platform app that acts like a second “brain.” (It’s no surprise that the Evernote “mascot” is an elephant, because an elephant never forgets.) If you’ve heard about Evernote and wondered how it works, this 75-page special report is for you. The first few pages explain how I use Evernote in my resume writing business — and how you can put it to work for you. The rest is a step-by-step guide, with screenshots, of how to use Evernote.
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Stand Out From The Crowd: Uncover Your Unique Value Proposition ($10) — January 2014
There are more than 4,000 resume writers in the world. How do you help jobseekers choose you? This 18-page special report is in “workbook” form, which encourages you to dig in and develop a Unique Value Proposition (UVP) that will help you identify and attract your ideal client. (Who doesn’t want to work with their “perfect” client?)
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Make Your Resume Business Better ($7) — December 2013
Are you overwhelmed? Stressed out? Lost some of the joy and passion for your resume writing business? Uh-oh … things are just going to get busier in January. So take a few minutes right now and read this 9-page report. You’ll rediscover reasons why you started your resume writing business, find the formula to create a system that will keep you on track each day, and it will give you ideas for earning more while working less. Creating a better, stronger, and more enjoyable resume writing business is within your reach!
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Brand Your Resume Business ($10) — November 2013
Resume writers know that branding is an important technique for jobseekers to set themselves apart, but they may not always think about how branding can help them grow their resume writing business. This 19-page special report explains why branding is important for resume writers, discusses the difference between personal and business branding, and outlines the seven necessary steps and stages of business branding. You’ll also learn the four business-killing branding mistakes.
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Do You Have a Book In You? ($14) — October 2013
Writing a book can bring you credibility as a resume writer, extra income, visibility with new clients, and a resource you can use to help jobseekers. But getting started can be daunting. There are so many avenues to take. Should I pursue a traditional publisher? Self-publish? What format should my book take — a traditional, print book? Ebook? Kindle book? This 44-page special report explores all of these topics, plus it dispels six myths of self-publishing. The report finishes with a 5-page checklist that will give you a roadmap to move forward, no matter which path you choose.
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15 Quick and Easy Ways to Get Resume Clients From Facebook ($14) – September 2013
With more than 1 BILLION users, Facebook is a great place to generate referrals and land new clients. This 16-page special report focuses on 15 action-oriented tips that you can use on both your personal profile and Business page. It includes samples of real-life resume writers using Facebook to connect, engage, and promote.
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Push Past Procrastination ($7) — August 2013
This 12-page special report provides practical strategies for getting you to push past procrastination so you can achieve your goals. You’ll find out what motivates you (and, more importantly, WHY), and how to get help to succeed. There are also four questions you can ask yourself to get moving forward when you’re truly stuck.
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Your Mindset Affects Your Money: How Attitude Can Amplify Your Income ($10) — July 2013
This 16-page special report outlines the 3-step process to understand how you may be holding yourself back from achieving the success you want as a resume writer. It includes a 4-page worksheet to tighten your focus. If you put the action steps in this workbook to work for you, you will be able to dramatically impact your financial success.
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The Passive Income Project ($10) — June 2013
Want to smooth out the peaks and valleys of being a self-employed resume writer? Passive income channels help add steady, predictable revenue to your career service business. This 38-page special report outlines five major methods to creating passive income. Exercises/worksheets and a checklist will help ensure you’re on the right track to launching your first passive income channel — or help you turn your passive income stream into a flood of revenue!
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Earning Six Figures as a Resume Writer ($10) — May 2013
Are you on track to make $100,000 this year? If you’re not, this special report can help. It covers the following topics:
- Picking the best pricing model for your business
- Understanding what you should NOT do
- Gauging how much your time is worth
- Testing and pre-testing your prices
- Raising your prices
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There Is Only One of Me ($10) — April 2013
One of my favorite phrases to use when I'm overwhelmed is, “There is only one of me.” And while that’s true, it’s easy for us as resume writers to believe that because we’re the only one working in our resume writing business, we’re the only ones who can do the work.
This 40-page special report shows you how outsourcing can help you in your resume writing business, including:
• Figuring out your outsourcing goals
• Creating an outsourcing plan
• How to outsource on a budget
• Where to find your first outsourcer/freelancer
• Questions to ask a prospective contractor
• How to manage your outsourced projects
• 10 Outsourcing Mistakes to Avoid
Getting LinkedIn With New Resume Clients ($10) — March 2013
LinkedIn isn’t just a possible source of revenue for resume writers — it’s also a way to connect with new clients. This 19-page guide provides seven steps for maximizing your LinkedIn presence for networking and lead generation.
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Sell Your First Information Product in 72 Hours ($14) — February 2013
One of the easiest ways to generate passive income in your resume writing business is to publish an ebook. But putting together your first ebook can be intimidating! This 30-page guide walks you through the 10 steps necessary to get your first book ready for sale — in just a weekend!
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Securing Referrals: How to Get Other Resume Writers to Refer to You ($10) — January 2013
If you’re a member of one of the major resume writing associations, you’ve seen the posts: “Referral Opportunity” — the list administrator, association manager, or even another resume writer has a prospective client who needs a writer. What can you do to get YOUR name sent to the client? This short, to-the-point report has the answers. From what to prepare, to how to respond, to what to include, you’ll learn how to get your name to the top of the referral list. If you have a client to refer yourself, there’s even a section that will help you identify the most qualified writers to recommend. (After all, your reputation is on the line with the referral.) Finally, Section Four shows you how to solicit referrals.
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Ready, Set, Goal: Business Planning and Goal Setting for Resume Writers ($14) — December 2012
Designed for new and veteran resume writers alike, this 43-page workbook contains dozens of worksheets designed to help you find your focus, maximize your strengths (and minimize your weaknesses), create a business plan to reach your personal and professional goals … and more. Step-by-step guidance to identify your business model, target market, unique selling proposition, and business goals. Clarity gives you focus — focus drives action.
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Resume Writer’s Guide to Blogging for Profit and Promotion — November 2012
If you’ve thought about starting a blog, this 38-page guide is an indispensable resource. It outlines the benefits of blogging and gives you key questions to create a strategy for your blog. Provides ideas for what you can write about, including 10 types of blog posts (plus examples for each type). Gives strategies for growing your blog audience. Once you have a blog and traffic (visitors to your blog), it also provides practical ideas to monetize your blog. Includes several worksheets.
(Not available for purchase.)
Capture Clients with Content: Use Information to Attract Resume Clients ($10) — October 2012
Whether posting on blogs (your own, or guest posting on other blogs), hosting your own podcast (or being a guest on someone else’s), writing for article directories, or participating in teleseminars or webinar, content marketing can bring you quality leads. Content marketing is an effective method for gaining exposure for your resume writing business by creating high quality content and distributing it online. As a direct result, prospective clients find you and your services with minimal time and effort on your part to make it happen.
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Feed the Media: How to Get Free Publicity For Your Resume Writing Business ($14) — September 2012
Career topics are some of the best-read features across all media channels. Many resume writers don’t realize how effective public relations and publicity can be for both them and their career services business. In this 48-page special report, you will learn everything you need to know to get media attention for your resume writing business and services.
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Resume Writer’s Guide to Profiting From Speaking: How to Use Teleseminars, Webinars, Workshops, and Seminars to Attract New Clients and Generate Revenue ($10) — August 2012
In this 30-page special report, you will learn how to use teleseminars, webinars, workshops, and seminars to attract new clients and generate revenue. Topics covered include: Why should you speak, the benefits of public speaking, how to become the speaker everyone wants, how to engage your audience, the mechanics of speaking, getting started in speaking, what to speak about, how to position yourself so they’re eager to pay you, and speaking events and your resume writing business.
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Resume Writer’s Guide to Article Marketing ($14) – July 2012
Article marketing is a great way to generate visibility and credibility with resume clients, and drive traffic to your website. This 48-page special report will cover four sections: What is Article Marketing, Researching Your Article Topic, How to Write Great Articles, and Where to Submit Your Article. Includes an analysis of 10 topic article directories.
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Introduction to Social Media in Your Resume Writing Business ($10) — June 2012
Social media is an effective, inexpensive way to engage with resume prospects, career industry colleagues, and your clients. In this 70-page special report, you will learn how to use Facebook, Twitter, and LinkedIn in your careers industry business, including social media strategies that celebrities use.
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Emotional Marketing: Connecting With Resume Clients — May 2012
(Not available for purchase.)
Time Management and Productivity Strategies for Resume Writers — April 2012
(Not available for purchase.)
Website Traffic Secrets for Resume Writers — March 2012
(Not available for purchase.)
Referral-Based Marketing Strategies: How to Generate New Clients for Your Resume Writing Business ($14) — February 2012
If you’re a member of one of the major resume writing associations, you've seen the posts: “Referral Opportunity” —the list administrator, association manager, or even another resume writer has a prospective client who needs a writer. What can you do to get YOUR name sent to the client?
This short, to-the-point report has the answers. From what to prepare, to how to respond, to what to include, you'll learn how to get your name to the top of the referral list. If you have a client to refer yourself, there’s even a section that will help you develop a referral request that will help you identify the most qualified writers to recommend. (After all, YOUR reputation is on the line with the referral!). And finally, Section Four shows you how to solicit referrals.
Making Money Writing Ebooks ($10) — January 2012
Selling an information product — like an ebook — is a way for you to capture revenue from someone who may not able to afford your full resume writing service fee, but who may be willing to pay you for the information to do the work themselves (or learn the strategy behind the service being offered).
Information products can add an extra dimension to your resume writing business. It can give you the credibility and authority you need to become visible to individuals considering hiring you to write their resume. Publish an ebook and you instantly add credibility to your resume writing services.
This ebook provides a simple, 8-step process to writing and publishing your first ebook. Learn how to make money with your ebook (including marketing your book -- and a formula for an effective sales letter), tips for writing your book, why you might want to give it away instead of sell it, and myths about ebooks.
Maximizing Your Cash Flow: Subcontracting and Referral Relationships — December 2011
(Not available for purchase.)
Resume Writer’s Online Marketing Guidebook — November 2011
(Out of print)
Questions? Email Bridget.