Description
Face it. People trust other people’s opinions more than they trust your marketing. That’s why including customer testimonials can be so powerful in converting prospects into clients. This 37-page special report explains why social proof is important to your career services business and provides guidance in obtaining social proof from your customers (more than just testimonials), including exercises to help you determine what kind of social proof will be most effective in your business, and how to keep building your social file.
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Format: PDF