This teleseminar is designed to help you in several ways:
1. Your Value Proposition and Your Business Goals
These are critical first steps to any marketing plan. We’ll give specific examples to show why they are important for online marketing.
2. Tracking Your Business Online
Tracking traffic on your website with Google Analytics and other “plugins” is essential and easy to do. You can see where visitors come from, how long they stay, which content on your site is helping you reach your goals, and what needs improvement.
3. Optimize Your Website with Your Value Proposition and Goals Front-and-Center
Optimize your website for exactly what you do. This includes home page design, calls to action, search engine optimization and analysis of competitors. Make your value proposition obvious on every page of your site.
4. Create New Content Based on Analytics
Google Analytics tells you which links from other sites, and which pages and keywords on your site, bring you the most valuable visitors. Add new content tailored to these visitors and you will see great results.
Social media is new, but networking and helping others grow their businesses are not. We’ll discuss why face-to-face networking is one of the best ways to ensure online marketing success.
About Mark McLaren: Using his 14 years of experience in online marketing and engagement, Mark provides technically sophisticated and well-optimized online marketing solutions to build brand awareness and increase sales. With a background in marketing communications, analytics and web design, Mark's balanced approach to search marketing helps clients see the big picture and meet customers where they live.