Social Networking Career Strategist (Focused on Facebook) Training (The Academies)

  • Tuesday, March 19, 2013
  • 12:00 PM
  • Tuesday, April 23, 2013
  • 1:30 PM
  • Online Training
Take this six-week training and learn how to be a Social Networking Career Strategist (focused on Facebook).

The class begins March 19, 2013 and meets for 75 minutes for six consecutive Tuesdays from 1 to 2:15 p.m. Eastern Time.

Social Networking Career Strategist

Surprising many career coaches and job seekers, Facebook is fast creeping up on LinkedIn as the most popular social media tool for recruiting! (JobVite social media survey, 2011). Are your clients leveraging this tool?

Facebook boasts more than 500 million active users and claims collective usage of over 700 billion minutes per month. Yet despite these impressive statistics, Facebook remains the "poor stepchild" of the social media landscape as it relates to job search. Many job seekers view Facebook as a frivolous time suck or a tool of another generation and are missing out on a valuable job search strategy and a key component of their online identity and social media presence.

You will learn:
  • How to reverse client perception that Facebook is "just for kids" -- or only valuable for personal (not business) networking.
  • Tips for creating better profiles, fan pages, and business pages.
  • How to build engagement and dialogue and create community.
  • How to leverage the social nuances of Facebook to establish and grow your clients' online presence.
  • Strategies for keeping client information safe on Facebook.
  • Recommendations for managing time on the site.
  • How to add a new revenue stream to your business by offering Facebook profile development, maintenance, and consulting services.
Instructors: Barbara Safani and Susan Whitcomb

Barbara Safani
About Barbara Safani:
Barbara was an early adopter of social media and was one of the first professionals in the careers industry to create a comprehensive strategy for leveraging online identity and social media tools to facilitate job search campaigns. Barbara is a Reach Certified Online Identity Strategist and author of "Online Identity and Networking Tools: A Guide to 50+ Social Media Sites." She is owner of Career Solvers.

The cost for the program is one payment of $897 or two payments of $477.

For more information, or to register, visit:

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