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Pass-Along Materials Available for Purchase 

News Release Package #1
[Originally published June 2020] 

The media is hungry for careers industry information their readers and viewers will want to consume. Feed them with this Pass-Along Materials package featuring five news releases. The package includes templates for the following news releases:
• Starting Your Business
• Launching a New Service
• Nominated for a Career Industry Award
• Achieved a Business Milestone (i.e., 1 year, 5 years, 10 years)
• Elected to a Leadership Role in a Professional Association

Each template is followed by a sample news release for that topic so you can see how to fill in the information. The first page also includes tips for news releases.

Click Here to Purchase
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Career Checklists #8
[Originally published May 2020] 

This Pass-Along Materials content is extremely versatile. It can be used as social media content (for Twitter or Facebook posts). Each section has its own checklists and can be used as such, or as a blog post or article.

Topics include:
• Jobseeker’s Guide to Your First Resume
• Should I Include This Job on My Resume
• Jobseeker’s Guide to Accessing the Hidden Job Market
• Pitching Your Boss on Telecommuting
• Surviving Sudden Unemployment

[Not Available for Purchase.]

Surviving Sudden Unemployment
[Originally published April 2020] 

This 8-page guide is designed to help individuals who are particularly impacted by sudden unemployment due to the Coronavirus pandemic. It provides an overview of unemployment benefits (and additional benefits due to the CARES Act) as well as guidelines for individuals to address personal financial needs, securing health care insurance, working on personal development, and self-care.

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LinkedIn Scorecard
[Originally published March 2020] 

The LinkedIn Scorecard is a comprehensive assessment that allows prospects and clients to evaluate the effectiveness of their LinkedIn profile according to LinkedIn’s best practices in the areas of: Profile Completeness, LinkedIn Profile Photo, LinkedIn Headline, LinkedIn Profile Basics, Your Personal Brand on LinkedIn, LinkedIn Summary, Common LinkedIn Profile Mistakes, and Engaging on LinkedIn.

(Not available for purchase. All Bronze members have access to their content as part of their membership.)

Pitching Your Boss on Telecommuting
[Originally published February 2020] 

Coronavirus is in the news — and with it comes the threat of workplaces closing and companies sending employees home. Workers who have the ability to telecommute are at an advantage, as they can continue their work (and continue getting paid) during the disruption. This would be a great article to send to your clients and encourage them to keep working should isolation strategies become necessary in their area. This Pass-Along Materials content provides an overview of items to include in a telecommuting proposal as well as a sample proposal.

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LinkedIn 2020 Pass-Along Materials
[Originally published January 2020] 

All the LinkedIn Pass-Along Materials have been completely revised and updated. The main “Getting Started” guide has been revised into an 8-part guide. Includes the LinkedIn 30-Day Challenge.

(Not available for purchase. All Bronze members have access to their content as part of their membership.)

14-Day Salary Negotiation Challenge
[Originally published December 2019] 

This challenge is a perfect complement to the 21-Day Accomplishments Challenge. It’s designed to help a jobseeker negotiate salary in/after a job interview. (This Pass-Along Materials content is different than the 14 Days to a Raise Challenge, which is designed for currently employed individuals to pursue a raise at their current employer.)

(Not available for purchase. All Bronze members have access to their content as part of their membership.)

Jobseeker’s Guide to Accessing the Hidden Job Market
[Originally published November 2019] 

Have your clients heard of the “hidden job market”? Do they know how to access it? This content explains why companies would decide not to post a position publicly. It also examines the role of referrals from current employees and why they can be so powerful for jobseekers. It includes three ways that jobseekers can access the hidden job market, including 13 specific tips. Also includes five specific action items jobseekers can take.

Click Here to Purchase
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21-Day Accomplishments Challenge
[Originally published October 2019] 

This challenge is designed to help jobseekers come up with accomplishments. This Pass-Along Materials content provides a guide for participants to complete a 21-day challenge, including 60 individual accomplishment-generating prompts. There is also a challenge calendar and accomplishments tracker. It also includes an instruction guide for the resume writer, to help you run an effective challenge.

(Not Available for Purchase.)

Positive Encouragement for Jobseekers #5 
[Originally published September 2019] 

Includes 100 tweetable tips. You can turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated. 

(Not Available for Purchase.) 

Should I Include This Job on My Resume?
[Originally published August 2019]
I get this question sometimes: Why did you (or didn’t you) include “x” job on my resume? This Pass-Along Materials content is versatile. It can be used as educational materials on your website, email newsletter, or blog to address some of the resume writer’s “tricks of the trade” (for example, how to minimize the appearance of the client being a job-hopper) — OR, you can adapt it to personally address why you did or did not include a job on the client’s resume. It includes a chart on the last page that is a quick summary of “to include” or “not to include.” 

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Jobseeker's Guide to Your First Resume 
[Originally published July 2019] 
This Pass-Along Materials content covers the basics of an interview-winning resume, including Susan Whitcomb's “10 Employer Buying Motivators.” It includes eight tips for a first resume. Post it as an article on your website, include it in your e-newsletter, or publish it as a blog post. Or develop the content into a more complete guide by including some of your own resume samples. 

Click Here to Purchase 
OR ADD TO CART 

Career Checklists #7 
[Originally published June 2019] 
This Pass-Along Materials content is extremely versatile. It can be used as social media content (for Twitter or Facebook posts). Each section has its own checklists and can be used as such, or as a blog post or article. 

Topics include: 

• In the interview: Explaining Why You Left a Job
  
• What to Wear (and What Not to Wear) to a Job Interview
  
• The Jobseeker's Guild to Employment Applications
  
• Jobseekers: Don't Quit Your Job (Yet)
  
• Jobseekers: Use That Raise to Power Your Career

Use That Raise to Power Your Career 
[Originally published May 2019]  
Everyone loves getting a raise. But what if you could turn that three percent into 10 percent, 20 percent, or more? This Pass-Along Materials content will help jobseekers use their raise to advance in their career — whether they are looking to boost their current career, make a job change, or even pursue self-employment at some point. 

Click Here to Purchase (or for Additional Product Information) 
OR ADD TO CART 

Social Media Conversation Starters – Part Three
[Originally published April 2019]
Need social media content? Want to increase your engagement with followers? These 100 questions will give you the content you want!

Click Here to Purchase (or for Additional Product Information)
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Jobseekers: Don’t Quit Your Job (Yet)
[Originally published March 2019]
Did you know that “unemployment discrimination’ is a real thing? This content includes the top five reasons jobseekers give for quitting their jobs, reasons to look for a new job while you’re still employed, why you may need to quit your job immediately, and tips on how to prepare to quit your job.

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LinkedIn Settings for Jobseekers
[Originally published February 2019]
Jobseekers wanting to be found by recruiters need to take some specific steps to be identified by prospective employers and recruiters.

(Not available for purchase.)

New Year, New Job 21-Day Challenge Guide
[Originally published January 2019]
A new year can be a great time to tackle a new task — like a job search! With a multi-day challenge, participants commit to taking daily action for a specified amount of time in order to receive a desired result or achieve significant traction towards reaching a goal. This content provides a guide for jobseekers to tackle a “New Year, New Job” challenge, including 45 individual actions a jobseeker can choose from to take in their job search. There are also two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge. 

(Not available for purchase.)

Social Media Conversation Starters — Part Two 
[Originally published December 2018] 
Looking for more engagement on your social media accounts? Building on the original Social Media Conversation Starters Pass-Along Materials (from July 2018), these 100 questions will give you the opportunity to generate interaction from your friends and followers. Post a “Question of the Day” (QOTD) or even a “Question of the Week” and see what conversations result! Includes questions that can be used anytime or at specific times of the year. New: Includes 10 poll questions. 

Click Here to Purchase (or For More Additional Information) 
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Career Checklists 6: LinkedIn 
[Originally published November 2018]
Includes 50 tips across 8 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: Setting Up Your LinkedIn Account, Check Your Privacy Settings, Make Your LinkedIn Profile Your Own, What To Do Once You’re On LinkedIn, Give and Get LinkedIn Recommendations, and LinkedIn Best Practices. 

(Not Available For Purchase.) 

The Jobseeker’s Guide to Employment Applications 
[Originally published October 2018] 
This informative Pass-Along Materials guide will help job applicants understand the role of the job application in a job search as well as their rights as it relates to discriminatory questions they may be asked on an application. Also addresses applicant credit checks, “ban the box” laws and laws related to salary history.

Click Here to Purchase (or For More Additional Information)
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Positive Encouragement for Jobseekers #4 
[Originally published September 2018] 
Includes 100 tweetable tips. You can turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a suire-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated. 

(Not Available for Purchase.) 

Coaching Tools: What Do You Want To Be When You Grow Up (Worksheet) 
[Originally published August 2018]
This self-assessment exercise is designed to help clients explore a new career direction, reinforce their existing career path, or simply move forward. It includes the “Nine Es Exercise” to help clients evaluate what they like best about their current position. 

This Pass-Along Materials content is a perfect complement to the “What Do You Want To Be When You Grow Up” PAM from July 2017. 

Click Here to Purchase (or For More Additional Information)
OR ADD TO CART

Social Media Conversation Starters 
[Originally published July 2018] 
Are you looking for more engagement on your social media accounts? These 100 questions will give you the opportunity to generate interaction from your friends and followers. Post a “Question of the Day” (QOTD) or even a “Question of the Week” and see what kind of conversation results! Includes questions that can be used at any time as well as questions for specific holidays.

Click Here to Purchase (or For More Additional Information)
OR ADD TO CART 

What To Wear (and What Not to Wear) to a Job Interview 
[Originally published June 2018) 
Do your clients ever ask you about what to wear to the interview? This 5-page guide will be indispensible to answering these questions. You can post the content as a tip sheet on your website or use it as a blog post or as social media content. It covers what to wear — and what not to wear — for men and women in all types of work environments, from food service to executive. Includes “The Six Biggest Mistakes in Dressing for Interviews.”

Click Here to Purchase (or For Additional Information) 
OR ADD TO CART 

In the Interview: Explaining Why You Left a Job 
[Originally published May 2018]
This guide is designed to help clients answer one of the most frequently-asked questions in an interview: “Why are you looking for a new position?” The content explains in the reasoning behind the question, gives some of the most common reasons for a job change, and provides four tips for answering the question. 

Click Here to Purchase (or For Additional Information) 
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Career Checklists #5 
[Originally published April 2018] 
Includes 50 tips across 8 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: Applicant Tracking Systems, Getting Fired (Or You’re Worried You’re Going to Lose Your Job), Career Assessments, Pre-Employment Testing, Creating a 30-60-90 Day Plan, What Do You Want To Be When You Grow Up?, Resume Writers Say, and Taxes and the Job Search. 

(Not Available For Purchase.) 

Jobseeker’s Guide to Taxes and the Job Search
[Originally published March 2018]
With the new tax law passed in December 2017, job search expenses are no longer tax deductible, even for filers who itemize. This is a significant change, and your clients may not be aware of it. This Pass-Along Materials guide also outlines tax issues related to unemployment. The guide can be posted in its entirety, or excerpted and can be used as a blog post, posted on your website, or included in a newsletter or e-newsletter.

Click Here to Purchase (or For Additional Information)
OR ADD TO CART

Turn On This LinkedIn Privacy Setting 
[Originally published February 2018]
Have you heard about Microsoft Word’s Resume Assistant feature? Did you know that it pulls content from LinkedIn? If you want to help educate your clients to keep their LinkedIn content from being actively plagiarized, this illustrated guide will help! Includes screenshots to provide step-by-step instructions for clients.

(Not available for purchase.)

Resumes for Nonprofit and Corporate Board Positions 
[Originally published January 2018] 
Resumes to position a candidate for a nonprofit or for-profit board are different than resumes for a regular job search. This Pass-Along Materials content provides guidance on the differences between the two, including an overview of the board selection process, characteristics of a good board member, planning resume content for a board resume, and practical tips for constructing a board resume. Includes a chart highlighting the differences between an employment resume and a board resume. 

Click Here to Purchase (or For Additional Information) 
OR ADD TO CART 

The Jobseeker’s Guide for the Second Half of Life 
[Originally published December 2017] 
Do you have clients who are approaching retirement, but aren’t ready to stop working? This guide provides tips for overcoming age discrimination, helping discover the ideal “encore” career, and positioning the resume and cover letter for the new career path. Includes an extensive Resource Guide for jobseekers seeking additional guidance.

Click Here to Purchase (or For Additional Information) 
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Positive Encouragement for Jobseekers #3 (Tweetable Tips) 
[Originally published November 2017] 
It’s so simple, but so effective! Use these quotes to create shareable graphics for Facebook, Twitter, Instagram, and/or Pinterest by combining them with a photo or graphic. All quotes are 140 characters or less. You can also set up an autoresponder to deliver one quote a day to clients to keep them inspired and motivated during their job search.
 
(Not available for purchase.)

Jobseeker’s Guide to Pre-Employment Testing 
[Originally published October 2017] 
Do you have clients who may be asked to take a pre-employment test? This guide will help them understand the different types of pre-employment tests (including personality tests, integrity tests, and emotional intelligence tests), examines the legal and ethical considerations involved, and provides an overview of some of the most commonly used assessments.

Click Here to Purchase (or For Additional Information) 
OR ADD TO CART 

Jobseeker’s Guide to Career Assessments 
[Originally published September 2017] 
Building on the Pass-Along Materials content, “What Do You Want To Be When You Grow Up?,” this content is designed to understand what a career assessment is (and how it can help them determine their career path) and whether to choose a free or fee-based assessment. It describes the different types of assessments — personality style vs. interest assessments vs. comprehensive assessments, and provides a brief overview of the major assessments available for jobseekers.

Click Here to Purchase (or For Additional Information) 
OR ADD TO CART

Career Checklists #4 
[Originally published August 2017] 
Includes 55 tips across 10 categories. Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post. Topics covered include: Tips for a Holiday Job Search, Creating a Career Roadmap, Job Offers, Online Reputation Management, What To Do Next With Your Resume, Leaving Your Job, Position Yourself to Get the Job, Accomplishments-Gathering, Virtual Interviews, and Developing a Brag Book.

(Not available for purchase.)

What Do You Want To Be When You Grow Up? 
[Originally published July 2017] 
Do you ever have clients who contact you asking for a “generic resume”? I don’t write those kinds of resumes — and neither should you. Instead, I tell my clients I will work with them once they’ve achieved “career clarity” — a specific job target. This guide provides resources to help them through a self-exploration process to figure out “what they want to be when they grow up” — and it also recommends working with a career coach or career counselor, if they choose.

Click Here to Purchase (or For Additional Information)
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Positive Encouragement for Jobseekers #2 (Tweetable Tips) 
[Originally published June 2017] 
A follow-up to the original “Positive Encouragement” Pass-Along Materials in October 2014, here’s 100 more tweetable tips. You can turn them into shareable graphics for Facebook, Instagram, and/or Pinterest by combining them with a photo or graphic.

(Not available for purchase.)

“14 Days to a Raise” Challenge 
[Originally published May 2017] 
This content provides a guide for currently employed jobseekers who want to ask for a raise. It provides a guide for jobseekers to complete a 14-day challenge, including 30 individual actions to select from during the two week challenge. It also includes two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.

(Not available for purchase.)

Career Checklists #3: 100 More Tips for Success In Your Job Search 
[Originally published April 2017] 
100 more tips to help your clients with their job search! Each checklist can be used individually or as part of a bigger checklist. You can also use each item as a social media post (great tips to share on Twitter and Facebook). Topics covered include: 5 Things to Do To Get Ready for Your Job Search, Tips for a Modern Job Search, Frequently-Asked Questions About Resume Length, Tips for Working With Your Resume Writer, Avoiding Job Search Scams, Using Informational Interviews in a Job Search, Tips for Connecting with Hiring Manager, Cover Letter Tips, Tips for a Job Search After 50, Tips for Conducting a Confidential Job Search, Don’t Make These Mistakes in Your Job Search, Tips for Developing Your Personal/Professional Development Plan (PDP), Comparing Job Offers, Your First 90 Days in a New Job

(Not available for purchase.)

Jobseeker’s Guide to Preparing for a Performance Review 
[Originally published March 2017] 
It happens every year (usually) — the annual performance review. This guide will help jobseekers get ready for the yearly meeting, including what to prepare ahead of time, questions you should ask, information on how you’ll be assessed, and what to do if you get a negative performance review. Includes a graphic (with permission from the Twitter author to use the tweet).

Click Here to Purchase (or For Additional Information) 
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You Have the New Look LinkedIn — Now What?
[Originally published January 2017]
As LinkedIn rolls out its “new desktop experience,” throughout the first quarter of 2017, your clients (and you!) may be wondering what has changed — and where to find those familiar features! This illustrated guide will describe the major changes, plus provide tips for repopulating missing content, a strategy for getting around the loss of free InMails for free level accounts, and more. Note: This Pass-Along Materials content is approved for use on LinkedIn Publishing ONLY if you come up with a unique title and use your own LinkedIn profile in your screenshots for branding!

(Not Available For Purchase.) 

Getting Started With LinkedIn In Your Job Search
[Originally published November 2011; updated January 2017]
Our most popular Pass-Along Materials package! This 41-page, step-by-step guide to using LinkedIn in a job search is more than 6,000 words in length, and includes 56 screenshots. Covers every aspect of setting up a LinkedIn account and key activities jobseekers should engage in (joining Groups, for example). Updated in 2013, 2015, and 2017.

(Not available for purchase.)

LinkedIn Resources Bundle
[Originally published July 2012; updated March 2015 and January 2017]

• 7 Reasons Why You Should Be on LinkedIn
• 4 Things You Must Do On LinkedIn
  
• Don't Make These Mistakes on LinkedIn
  
• Tips for Your LinkedIn Profile Photo
  
• LinkedIn Profile Checklist
• “Jobseeker’s Guide to Writing an Effective LinkedIn Profile”
  

(Not available for purchase.) 

LinkedIn Profile Delivery Document 
[Originally published September 2013; updated April 2015 and January 2017]
Do you provide LinkedIn profile makeovers for your clients? How do you deliver the new content to them? If you’ve been looking for an instructional guide/delivery document template, this is your lucky day! The prompts in RED are information you can supply (or, if you don't have the info for the client, the red prompts them to include that information). If you don’t normally provide anything beyond the Headline, Summary, and Work Experience (first position or two), you can edit the document down to just these elements. You can copy-and-paste within each section if you have multiple items to include (i.e., copy the Project #1 and re-name it Project #2). But the guide/template includes ALL the profile editing sections, in case you want to use them! 
Updated in 2013, 2015, and 2017.

(Not available for purchase.)

Resume Critique Form/LinkedIn Critique Form 
[Originally published August 2013; updated January 2017]
Providing a resume or LinkedIn critique is a great client acquisition tool. Giving the prospective client a thorough, objective review of their career communications materials showcases your value as an expert and identifies areas where you can improve their documents. This month's Pass-Along Materials content is a Resume Critique Form (newly updated!) and a brand-new LinkedIn Critique Form. (Not available for purchase. However, it is currently available to ALL Bronze members as a bonus of membership!)

Jobseeker’s Guide to the Job Search After 50
[Originally published December 2016]
Baby boomers need resume writers! In the next 5 years, more than a quarter of employees in the U.S. will be 55 or older. Many of them don’t know that a job search after 55 takes longer (12 weeks — or 3 months longer, on average) or how they can be sabotaging their job search with their resume. This guide will help, outlining the realities (and statistics) of a job search after 50, detailing the specific challenges of 50-plus jobseekers, and 10 tips for “How to Handle Unemployment After 50.”

Click Here to Purchase 
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Jobseekers: Do This Before LinkedIn’s Next Update 
[Originally published November 2016]
In September, LinkedIn announced a major redesign of its user interface. I created step-by-step instructions you can share with your clients to get them ready for the new interface rollout. 

(Not available for purchase.)

The 27 Mistakes Jobseekers Make In Their Job Search
[Originally published October 2016]
This is an excellent lead generation tool for resume writers. Educate jobseekers while you help them identify why their job search might not be working. This Pass-Along Materials content is in the form of a checklist, but you can adapt it to an article format, or even a quiz.

(Not available for purchase.)

Show Me The Money Ready-To-Go Workshop
[Originally published September 2016]
This done-for-you workshop focuses on salary negotiation strategies. You can use the presentation for either lead-building (a free presentation to generate resume writing clients or salary negotiation coaching clients) or as a paid teleseminar or webinar. The package includes a script, PowerPoint presentation, handouts, and promotional tools. 

(Not available for purchase.)

Jobseeker’s Guide to Comparing Job Offers 
[Originally published August 2016]
How do you decide whether to accept a job offer? One way is to compare the offer with your current position. What if you have two or more job offers? Again, conducting an objective analysis of the job offers can help make the decision easier. This guide is designed to help. Includes two worksheets: “Your Ideal Job” and “Comparing Two Job Offers.” 

Click Here to Purchase 
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Jobseeker’s Guide to Cover Letters 
[Originally published July 2016]
Cover letters have changed over the years, and this guide is designed for you to give clients along with their completed documents (which may include a cover letter or e-note template) OR you can publish it as educational material on your blog or website. The content includes: Formatting Your Cover Letter, How to Customize a Cover Letter Template, and Cover Letter Tips & Tricks. Also includes a Cover Letter Checklist.

Click Here to Purchase 
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Job Search Letters (Letters of Acceptance, Refusal, and Resignation) 
[Originally published June 2016]
These templates can be used by you to craft letters of acceptance, letters of refusal, or resignation letters for your clients to use in their job search — OR you can give them this guide and they can craft their own letters. 

Click Here to Purchase 
OR ADD TO CART 

Career Checklists #2: 100 More Tips for Success In Your Job Search
[Originally published May 2016]
You asked for it, and here it is! Another “checklists” PAM package — this time, focusing on checklists covering: Why You Need a Resume, Career Changing, Career Planning, Getting Ready for the Job Search, Conducting a Social Media Audit, Increasing Social Media Participation (including Doing More on LinkedIn), Managing Your Personal Brand, Applying Online, What To Do After the Job Interview, When to Hire a Reference Checking Service, What To Do When Your Job Search Isn’t Working, and Making Sure You’re Not Falling for Common Myths About Jobseeking. 

(Not available for purchase)

Jobseeker’s Guide to a Modern Job Search 
[Originally published April 2016]
Are you working with any clients who haven’t looked for a new job since the last century? Clients who haven't looked for a job in 5, 10, 15, 20 years or more may need help in conducting a “modern” job search — or, at the very least, you may have to give them insight into "what works" these days. While it's still true that “people hire people,” providing information and education about how applicant tracking system software and virtual interviews are now impacting the job search can be very useful. This six-page guide touches on these topics — and several others relating to the modern job search — and gives you the ability to tie into other Pass-Along Materials content that relates to today’s job search.

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Developing Your Personal/Professional Development Plan (PDP) 
[Originally published March 2016]
Are you working with a client who doesn’t quite have the qualifications for the job they’re pursuing? This tool can help. It includes six areas of focus, including Career. The content includes a two-page Personal/Professional Assessment Worksheet (which can be used as a standalone tool), the three-page Personal/Professional Development Plan worksheet, and a sample (completed) Personal/Professional Development Plan.

Click Here to Purchase 
OR ADD TO CART 

How to Know When It’s Time to Make a Job or Career Change 
[Originally published February 2016]
This content includes 20 reasons that may prompt a jobseeker to make a job or career change, gives insight into whether to simply change jobs, or change the career, including things to consider and practical steps for the job or career change. Includes an accompanying worksheet: Career Change Self-Assessment.

Click Here to Purchase 
OR ADD TO CART

Managing Your Career Brand Ready-To-Go Workshop
[Originally published January 2016]
For the first time ever, we've developed a done-for-you presentation that you can use for either lead-building (a free presentation to generate resume and/or LinkedIn inquiries) or as a paid teleseminar or webinar. The package includes a script, PowerPoint presentation, handouts, and promotional tools. 

(Not available for purchase.)

2016 Career Planner
[Originally published December 2015]
The Career Planner guide is 25+ pages to provide a year-end review and goal-setting — both personally and professionally — followed by a dated weekly planner. You get two versions. The regular version has a box on the weekly planner pages that says “Career Motivation.” The second version has a tip in each “Career Motivation” box. Feel free to edit these. And we’ve also provided a custom-designed cover you can use. (Of course, you can always make your own too). This makes a great lead generation item, thank you gift for existing clients, or just to build your visibility.

(Not available for purchase.)

Jobseeker’s Guide to Applicant Tracking Systems 
[Originally published November 2012; Updated November 2015]
Applicant tracking systems have changed the hiring process — and how resume writers write resumes and educate clients about applying online. These resources will help you — and your clients — navigate the applicant tracking system software and avoid the ATS “black hole.” Also includes ATS checklist, best practices for working with Applicant Tracking Systems and a one-page guide “FAQs about the ATS”).

Click Here to Purchase 
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Client Frequently-Asked Questions  
[Originally published October 2015]
Keep this PAM content handy for when you get asked these questions by jobseekers:

• Isn’t my resume supposed to be one page? (Dispelling the one-page resume myth)
  
• Why aren’t there any pronouns on my resume? (Explaining resume tense)
  
• Why do I have to pay you in full before we start? (100% payment up front)
  
• Can I get a “generic” resume?
• Why do you charge more than other resume services?
  

You can copy-and-paste these answers into an email when you're asked by a client, or post them on your website in a “Frequently-Asked Questions” section. Or turn any one of them into a blog post or article! 
  
(Not available for purchase.)

Jobseeker’s Guide to References
[Originally published December 2011; updated September 2015]
Are your clients confused when you tell them they need to prepare their references as part of their resume development? This guide is a great resource to provide to clients. It includes: What are references, selecting your references, getting permission from your references, what to do with your references, legal implications to references (including dispelling common myths), and what to do about negative references.

Click Here to Purchase 
OR ADD TO CART 

The Jobseeker’s Guide to What To Do After the Job Interview   
[Originally published September 2015]
This is one my clients have been asking for: I've interviewed...now what? This brief guide outlines what to do after the job interview, including a template for a thank you note, five things to do while you wait to hear back on the next step (whether that's a second interview or a job offer), and it answers that all-important question jobseekers want to know: HOW and WHEN to follow-up (without being seen as a pest).

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LinkedIn 30-Day Challenge Guide
LinkedIn 30-Day Challenge Instructions
LinkedIn 30-Day Challenge Planner
LinkedIn 30-Day Challenge Calendar 
[Originally published August 2015]
Challenges are hugely popular, and a great way to motivate jobseekers to work on (and complete!) a task! With a challenge, you commit to taking daily action for specified period of time in order to either receive a desired result or achieve significant traction towards reaching your goal. This month's content provides a guide for jobseekers to doing a 30-Day LinkedIn Challenge, including 60 individual actions a jobseeker can choose from to improve their LinkedIn profile. There are also two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge. 

(Not available for purchase.) 

The Social Job Search: Jobseeker’s Guide to Developing a Social Media Plan
[Originally published July 2015]
After you’ve given your client the tools to audit their social media presence, this 5-step plan will help them create, cultivate, and curate their social media accounts. Includes checklists of specific tasks to complete to establish a social media presence and daily activities to engage online to build their network, increase their chances of being found, and get their network to help them identify possible job opportunities.

Click Here to Purchase 
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Jobseeker’s Guide to Salary Negotiation
[Originally published February 2012; updated July 2015]
Money is usually the most sensitive issue in the hiring process. Discussing compensation often causes anxiety for both employee and employer. This guide will help the jobseeker navigate a salary negotiation or a request for a raise.

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Social Media Audit for Jobseekers 
[Originally published June 2015]
More than half of employers say they have rejected an applicant because of what they have found on the jobseeker's social media profiles. This guide (with worksheets) will help them assess their current social media presence using a five-step audit process. 

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Jobseeker’s Guide to Online Reputation Management
[Originally published March 2012; updated May 2015]
Did you know that 79 percent of hiring managers in the U.S. researched candidates online before making a hiring decision? Are your resume clients prepared for a review of their online presence? This guide will give them a step-by-step guide to assess their online presence, remove digital dirt, secure their privacy settings, and consciously create an online presence that will be beneficial in their job search.

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Tweetable Tips 
[Originally published May 2015]
Boost your visibility on social media by providing concise job search advice! This PAM content provides 100 tips in 140 characters or less. Some are educational; some are motivational; some are just common sense. Some are designed to be thought-proking, and others are designed to inspire engagement or interaction with you.

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Why You Need a Resume 
[Originally published April 2015]
Prospective clients know they need a resume if they're looking for a job — but this 4-page document will also give them a dozen other reasons why they may need a resume. It also includes a section on “Why To Update Your Resume Now” and “Why To Keep Your Resume Updated.” The content can be used in an initial email to prospects, as a blog post, online article, or can be posted on your website. (The last section can also be included in an email to clients when you send their final files.) 

(Not available for purchase.)

Client Management Forms — Prospect & Client Communication 
[Originally published March 2015]
This is the second part of Client Management Forms (the first was released July 2014). The goal is to help you with client on-boarding processes. Included in this package are: Prospective Client Inquiry (Without Resume), Quote Request (Client Sent Resume), Send With Worksheet, Work Authorization, Client Strategy Worksheet, Send With Drafts, Send With Final Files, File Instructions, and a Proof Notice. 
(Not available for purchase.)

When to Hire a Reference Checking Service 
[Originally published February 2015]
If your client is getting interviews — and they're going well — but then not getting job offers, his or her references might be the issue. Suggesting a paid reference checking service might help identify the source of the problem. This 5-page guide will explain why it can be helpful, how the process works, and things to consider when hiring a reference checking company. It also profiles three reference checking services and outlines what the jobseeker can do if the company uncovers references providing negative information. 

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What To Do Next With Your Resume
[Originally published May 2012; updated February 2015]
I call this, “You have your resume...now what?” This special report teaches jobseekers how to use their new resume to apply for advertised and unadvertised positions, and identify their “dream employer” so they can target which companies to work for. It also teaches them to get their resumes to recruiters, evaluate resume distribution services, and use the resume to update their LinkedIn profile.

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What Do Jobseekers Need? 
[Originally published January 2015]
This month's Pass-Along Materials content is a bit unusual. Surveys can help you with your marketing, give you information to help you decide what additional services you may want to offer clients, and a great way to earn repeat business and referrals. These Pass-Along Materials include several simple surveys you can use to learn more about what prospects and clients need — and want — help with in their job search. I want to see at least ONE of the questions in Survey #1 from you on Facebook, Twitter, or LinkedIn this month! 

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What To Do When Your Job Search Isn't Working  
[Originally published December 2014]
This guide can be used with existing clients or to draw in prospects. It’s designed to help jobseekers who are lost or stuck in their job search through self-assessment and practical tips. The report gives jobseekers a description of the five major ways to find a job and tips for conducting a more effective job search. Includes two worksheets — a self-assessment form and “Your Ideal Job” worksheet.

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Finding a Job During the Holidays and 
7 Things To Get Ready For Your Job Search 
[Originally published November 2014]
Many of our clients are under the (false) impression that hiring stops between Thanksgiving and New Year’s. These two resources will help them end the year with a bang (not a whimper) by giving them specific strategies they can use in their job search during the holidays.

(Not available for purchase.)    

Positive Encouragement for Jobseekers (Tweetable Tips) 
[Originally published October 2014]
This PAM was requested by a subscriber! Includes 100 tweetable tips, plus longer (but still shareable) quotes. You can also turn them into shareable graphics by combining them with a stock graphic. (Make sure you have the rights to any graphics you use — purchasing stock photos is a sure-fire way to do this.) You can also set up an autoresponder and deliver one quote a day to clients to keep them inspired and motivated!

(Not available for purchase.)

Jobseeker’s Guide to a Confidential Job Search 
[Originally published September 2014]
How can we help our clients who are conducting a confidential job search not be discovered? Many times, as resume writers, we’re working to help our clients get the word out far and wide that they're looking for a new opportunity … but what if the client wants to keep their job search under wraps? This guide will help. It includes three major sections: How NOT to Get Noticed on LinkedIn, Other Don'ts To Consider in a Confidential Job Search, and Here Are Some “Dos” for a Confidential Job Search.
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Job Search Jump-Start 30-Day Challenge 
[Originally published August 2014]
Have you ever personally done a multi-day challenge? You commit to taking daily action for a specified period of time in order to either receive a desired result or achieve significant traction towards reaching your goal. This month's content provides a guide for jobseekers to doing a 30-Day “Job Search Jump-Start” challenge, including more than 70 individual actions a jobseeker can choose from to take in their job search. There are also 31 daily questions to accompany the challenge, plus two challenge tracking worksheets — a calendar and a planner. There is also an instruction guide for you, the resume writer, to help you run an effective challenge.

(Not available for purchase.)

Client Management Forms (only available as part of the Dealing with Difficult Clients Bundle)
[Originally published July 2014]
This content contains eight forms you can use in your resume writing/career coaching business, including:

• Client Agreement Form (“Choose Your Own Adventure” Version)
• Short Client Agreement Form
  
• Client Release Form
  
• Hold Harmless Agreement
  
• Website Privacy Policy
  
• Client Termination Letter
  
• Failed Payment Method
  
• Referral Request
  

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Jobseeker’s Guide to Creating a 30-60-90 Day Plan 
[Originally published June 2014]
Want to help your sales, executive, technical, and administrative candidates set themselves apart from the competition? Encourage them to create a 30-60-90 day plan to address how they can help the company and what they plan to do in the first three months after they are hired. This guide provides instruction on when to develop the plan, how to collect the information to develop the plan (including specific questions to ask in the job interview), tips for formatting the plan, and a template for a 30-60-90 day plan, including sample objectives for each stage in the plan. You can give the content to clients to develop their own plan — or use it to create a new revenue stream an additional service to offer to clients.

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Jobseeker’s Guide to Connecting With a Hiring Manager 
[Originally published May 2014]
As resume writers, we know that our clients aren’t going to lay off applying for jobs online … but this PAM content will help them set themselves apart from all the other candidates who simply stop once they've pressed the “Send” button. The guide provides instructions for how to find the name of the hiring manager at a specific company (including a step-by-step guide for researching hiring managers on LinkedIn), and how to find out more about the hiring manager once you have the name.

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Jobseeker’s Guide to Working With Your Resume Writer 
[Originally published April 2014]
Do you give your new clients a guide to working with you? A list of expectations for having a successful, collaborative relationship as you work with them on developing their resume and career documents? This is a piece I developed for working with my own clients — and expanded into “10 Simple Things To Help Me Help You.” 

(Not available for purchase.)

Jobseeker’s Guide to Informational Interviews 
[Originally published March 2014]
This is a topic that my clients have been asking about. Sarah, one of my current clients, is a recent college graduate who is looking for her first full-time teaching job. I mentioned informational interviews to her, and she had a couple of questions, which are all addressed in this content, including: Who should I interview? What should I saw when I ask them for an informational interview? How do I get ready for the interview (can you give me a list of questions to ask?)? What do I do after the interview? Any other advice?

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How to Answer Six Common Questions Jobseekers Ask Resume Writers 
[Originally published February 2014]
This month's Pass-Along Materials is based on a blog post I wrote called, “I Showed The Resume You Wrote To My Friend And She Said...” As a resume writer, there are certain questions we get asked that we should be prepared to answer. You don't have to use my wording exactly (although you are certainly welcome to — that's the whole point of Pass-Along Materials!) but you should be prepared to respond to clients who ask you these questions:

• Why does a resume cost so much? (Also expressed as, “I can have Company X write my resume for $59. Why should I pay you $500?”)
  
• I showed my resume to (my friends, my co-workers, my dog) and they said (insert generic criticism here). Can you change it?
  
• Why are resumes written without pronouns? (This is also sometimes expressed as “I don't like how you left all the “I’s” out of my resume.”)
  
• How long should the resume be? (Or, “I heard my resume shouldn’t be longer than one page.”)
  
• How long should the resume be? (Or, “I heard my resume shouldn’t be longer than one page.”)
  
• Why do I need my resume in multiple formats? (Or “What do I do with this ASCII file?”)
  
• Why does my resume look different in Microsoft Word than it does as a PDF? (Or “I opened the resume and the formatting is all messed up.”)  
  

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Jobseeker’s Guide to Avoid Getting Ripped Off or Scammed In Your Job Search 
[Originally published January 2014]
Retailer Target is in the news because they have exposed more than 100 million of their customers to the potential of having their identity stolen. You know who else is at risk for having their identity stolen? Your clients. They’re also vulnerable to scams and “phishing” attacks. This concise guide will walk your clients through some of the most common scams they are at risk for as a jobseeker. (This also makes excellent content for a news release if you want publicity for your resume writing business!)

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Your 2014 Career Roadmap 
[Originally published December 2013]
This month’s content is a tool you can give to your clients to help them map out their career plan for 2014. It includes a five-step guide and an action worksheet they can use to develop their roadmap. This would be a great resource to email to your clients as a year-end “thank you” for working with you, or a good five-part series for your blog (make the worksheet a PDF and include the link at the end of each blog post). The content is short, simple, and to the point.

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Frequently-Asked Questions About Job Offers
[Originally published November 2013]
A companion piece to the October 2013 PAM package, “Jobseeker's Guide to Getting The Job Offer,” this content outlines 10 common scenarios — for example, what if you are interviewing for multiple jobs and get more than one job offer; what if you have been offered a job with Company A, but you really want an offer from Company B; should I interview for a job I don't really want? And more.
(Sold as a package with the Oct. 2013 "Guide to Getting the Job Offer" PAM content.) 

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Jobseeker’s Guide to Getting the Job Offer
[Originally published October 2013]
This Pass-Along Materials content is designed to fill a void in assembling a comprehensive guide for jobseekers. Previous PAMs have addressed various pieces of the job search process — salary negotiation, interview questions to ask, how to put together your references list, how to research a company, what to do next with the résumé ... but this guide will teach your clients what they need to do before, during, and after the interview to increase their chances of getting a job offer. The content alludes to some of these things, giving you the opportunity to “plug in” the full PAMs on these topics into the report, but it's designed to be a completely stand-alone piece too. 
(Sold as a package with the Nov. 2013 “Frequently-Asked Questions About Job Offers” PAM content.)
 
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Career Checklists: 100 Tips for Success In Your Job Search 
[Originally published July 2013]
This Pass-Along Materials package is extremely versatile. It can be used as social media content (for Twitter or Facebook Business Page posts). Each section is its own checklist. Sections include: Research Your Ideal Job/Know What You Want, Find Companies That Are Hiring, Resumes and Cover Letters, Applying Online, Networking, Social Media, Working With Recruiters, Dress for Success, Interview Preparation, Salary Negotiation, References, Changing Careers, and Your First 90 Days In a New Job. Each checklist can be used as a blog post or article. 

(Not available for purchase.)  

Jobseeker’s Guide to Developing a Brag Book 
[Originally published June 2013]
Once only used for “creative” professions, brag books (and online portfolios) are increasingly being used by smart jobseekers to set themselves apart in a highly competitive job market. This special report outlines the uses for a brag book, provides insight into what to include, shows jobseekers how to organize their brag book, and gives advice on how to use a portfolio in an interview. 

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So, You Got Fired (Or You Think You're About To Get Fired)  
[Originally published May 2013]
Do you get clients who are worried about losing their job? This guide is designed to help them prepare for a layoff or firing. It’s structured in two parts — if you’re worried about losing your job, and when you are told you’ve lost your job. You can add in information about working with a professional resume writer (YOU!) and use it as a free special report to grow your mailing list, or break it into articles or blog posts to drive traffic to your website.

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Jobseeker’s Guide to Understanding Employment Law
[Originally published April 2013]
This guide is designed to help your clients understand the laws related to applying for jobs, interviewing, and getting hired. An informed client is a successful client — include this information on your website, break it into blog posts, and/or include it with every resume package you sell. In addition to a brief summary of relevant laws, each section includes “Relevance to Jobseekers” tips, which explain how the law relates to the jobseeking client. 

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Jobseeker’s Guide to Virtual Interviews
[Originally published March 2013]
A recent OfficeTeam survey found that nearly two-thirds of HR managers are using video technology to conduct job interviews. And more and more companies are using phone interviews to screen candidates, or in lieu of a first interview. This 10-page guide will give your clients everything they need to know to prepare for a phone interview or video interview, including a “Checklist for a Virtual Interview.”

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Jobseeker’s Guide to Networking Your Way to Your Next Job 
[Originally published February 2013]
The people you know can be the best way to find your next job. This guide teaches them who to have in their network, how to use their network (including some cautions, especially when conducting a confidential job search!) and keys to success.

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Jobseeker’s Guide to Working With Recruiters 
[Originally published January 2013]
Do your clients think recruiters will help them find a job? This guide will help jobseekers understand how recruiters work (and who they really work for), how recruiters are paid, and how to connect with recruiters.

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Brag About It
[Originally published December 2012]
Accomplishments are important for both the resume and the job interview. This 27-page guide provides hundreds of accomplishment-stimulating verbs, formulas for writing accomplishment statements, and a worksheet of questions to help gather information for articulating accomplishments.

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Position Yourself to Get the Job
[Originally published October 2012]
Personal branding is a hot topic within the careers field — but some clients may be uncomfortable — or unfamiliar — with “branding” themselves. This Pass-Along Materials package tackles the topic of branding, but from the standpoint of developing a personal positioning statement instead of a “brand.” This package also includes an extensive worksheet to help clients come up with their own personal positioning statement.

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Jobseeker’s Guide to Leaving Your Job
[Originally published August 2012]
Advice and information for jobseekers on what to think about before they start their job search, how to handle their departure from their current position (including a sample resignation letter), and how to handle the issue if your current employer makes a counteroffer.

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Getting Started with Facebook In Your Job Search
[Originally published April 2012]
Facebook has more people than LinkedIn — and can be a great way to conduct a “quiet” job search. You’ll find lots of ideas for conducting research for the job search on Facebook in this 27-page, step-by-step guide. (The report is more than 4,200 words in length, and includes 40+ screenshots). It also covers privacy settings in great depth! You'll also get an overview of Facebook applications for the job search: BranchOut, BeKnown, and Glassdoor.

(Out of print)

Job Search Advice: 365+ Ready-To-Go Tweets and Facebook Posts
[Originally published January 2012]
Do you struggle for content for your Twitter feed and Facebook business page? This 27-page document provides you with enough advice to post something new every day for more than a year! You will get general job search advice, resume tips, cover letter strategies, tips for working with recruiters, ideas for online job searches, interviewing tips and much more.

(Not available for purchase.)